Does it really matter when prices go up 5 to 20 cents more?
Like any business, Starbucks has the power to raise its prices. Read the article and watch the video to learn how Starbucks is doing in the marketplace.
1. Is Starbucks popular in your country? What are the other big coffee chains or coffee bars that are doing well in your country?
2. Why do people keep on coming back to Starbucks despite the price increase?
3. According to the article, where does Starbucks put its money?