Tag Archives: Business

False Advertising

B2 – Upper Intermediate

Do you ever wonder why brands pay a great deal of money on advertisements? A well-thought of ad can make consumers buy your products or avail of your services. Hence, advertising firms ensure their ads catch their market’s attention, to some extent, even if it means misleading them.

Read the article below and get ready to talk about false advertising.

http://www.headsupenglish.com/index.php/advanced-english-students/advanced-skill-builders/advanced-listening/412-false-advertising

Discussion Questions:

1. Have you ever fallen for a misleading advert?
2. Talk about an advertising campaign that caught your attention recently.
3. What are your thoughts on celebrity endorsements?
4. What factors do you consider when buying a product?
5. What would make an ad more appealing?

UK Ban on Petrol and Diesel Cars

B2 – Upper Intermediate

Undeniably, air pollution has been a problem in every country around the world. No wonder a lot of car companies are heading for electric and hybrid cars in the future. Just recently, the UK has announced its plans to fight air pollution by banning petrol and diesel cars starting 2040.

Is it a good idea or will it be a little too late by then?  Let’s read the article below and let us know your opinion about the subject.

http://www.abc.net.au/news/2017-07-26/uk-to-ban-sales-of-petrol-diesel-fuelled-cars-from-2040-reports/8744076

Let’s talk:

1. What do you think about Britain’s plan to ban the sale of new petrol and diesel cars from 2040?
2. Would you support such a ban in your country? Why? Why not?
3. How long do you think it will be before all cars on the road are electric? Why?
4. Do you believe that electric cars will be cheaper to maintain than ICE cars by 2025-2029? Why? Why not?
5. What do you think governments should do to encourage people to buy electric cars?
6. Why do you think some people are still skeptical about electric cars?

Public Napping Space in Madrid

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B1 – Intermediate

Siesta is an old Spanish tradition. With the advent of technology and amidst the fast-paced city life, a Spanish company opened a place for taking naps.

This Madrid-based nap bar said on their website, “The siesta is considered one of those small pleasures of life, especially recommended in every way for its clear health benefits”.

Read more about this interesting public napping space in the link below and let’s talk about it.

https://learningenglish.voanews.com/a/madrid-becomes-the-latest-city-to-open-public-napping-space/3976843.html

Let’s talk!

1. What do you think about Siesta & Go’s nap bar?
2. Would you be interested in visiting a nap bar? Why? Why not?
3. Are you able to sleep anywhere? Why? Why not?
4. Do you think that naps are beneficial for one’s health? Why? Why not?
5. Are there napping spaces in your town or city? If so, please describe how they work. If not, do you think there should be one? Why? Why not?

Instant Gratification in Marketing

C1 – Advanced

Humans are naturally inclined to have desires for things. In the business setting, whoever provides these desires in the best way and timely manner possible, gets ahead of the competition.

With this in mind, instant gratification can offer a wide array of benefits for digital marketers.

Get a deeper understanding of instant gratification, how it works to a company’s advantage in marketing, and ways to provide it to customers.

https://www.entrepreneur.com/article/235088

Discussion Questions:

1. Explain why people expect immediate responses now.

2. What are your thoughts on the ideas presented in this article?

3. What are some other ways to handle customer’s desire for instant gratification?

4. Does the company you work for use instant gratification? In what ways?

5. Do you agree that instant gratification provides benefits for businesses?

Forget Office Cubicles, Try ‘Co-working’

B2 – Upper Intermediate

In a more globalized world, sharing resources hasn’t been new. Now, a new concept of a “Co-working Space” which helps small businesses and self-employed individuals to stay connected with others by renting a room or small place to work.

Let’s learn more about this and read the article below!

https://www.voanews.com/a/co-working-new-office-style/3365475.html

Discuss:

1. What does Carl Pierre think the advantages of such a workspace are?
2. What do you think about the concept of co-working spaces?
3. What does your workspace look like?
4. Do you prefer working outdoors or in an office? Why?
5. Do you think that, in the future, all business will be conducted from a co-working space? Why or why not?
6. Do you think that, in the future, offices will become obsolete because of the Internet? Why or why not?

How to Haggle: Successful Bargaining Tips

B2 – Upper Intermediate

Bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price of a transaction.  Not all purchases are open to bargaining. Typical places where bargaining is common include markets, antique shops, and second-hand car shops.

Click the link and read a few guidelines to help us get the best bargain. Answer the discussion questions that follow:

https://www.ricksteves.com/travel-tips/money/how-to-haggle

Discussion Questions:

  1. Is bargaining an acceptable practice in your country?
  2. In what kinds of shops is it acceptable?
  3. Do you like to bargain?
  4. What sort of things have you bargained for?
  5. What’s the best bargain you have got?
  6. What strategies did you use?
  7. Have you ever been ripped off?
  8. What is the bargaining etiquette in your country?
  9. What other negotiating do you do in your everyday life?
  10. What are some reasons people give for wanting a price reduction?

Business English – Innovation

B2 – Upper Intermediate

Innovation is the development and implementation of ideas that lead to more value for whatever business you are in.

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their products.  Why is this shop interesting to view?

Why is this shop interesting to view? Click the link  and watch the video to find out. Be able to answer the questions that follow.

http://www.englishwithjo.com/business-english-innovation/

Discussion Questions:

  1. How was Tesco better than its competitor in terms of innovation?
  2. Do you think this innovative idea could be successfully applied in all countries?
  3. What are the most important innovations for you in your daily life?
  4. Have you ever worked for a company that has implemented any innovative ideas?
  5. Have you ever had an innovative idea? If so, did you put it into action?

Egg Freezing Perk for Female Employees

B1 – Intermediate

Apple and Facebook are among the biggest tech firms known for giving their employees, some might call, “awesome” work perks.

Recently, some companies decided they will provide financial assistance to their female staff should they opt to go for egg-freezing in their 20s or 30s.

Read more on egg freezing perk through this article:

Egg freezing Perk for Female Employees

Let’s talk!
1. What do you think of this perk?
2. What are your thoughts on this statement: “When [IVF] is done purely to protect their job, I think it’s extraordinary that women think this is liberating.”?
3. What unique perks are given to employees at your company?
4. What perks do you want your company to start giving out to its employees?
5. What do you think is the best age to start having children. Tell some reasons why.

The Firm that Starts Work at 9.06am

© via BBC

B2 – Upper intermediate

Most employees consider having flexible work hours a perk. At Pivotal Software, they require their employees to clock in at exactly 9:06 in the morning.

Curious to know why? Click on the link below to read more about this unusual work rule.

The firm that starts work at 9.06am

Discuss:

1. Why are employees at Pivotal Software required to report to work at exactly 9:06 AM?
2. What do you think of this idea?
3. Would you like such rule to be implemented in your company? Why or why not?
4. Describe your work hours and your typical work day.
5. What are the things that you do to increase your productivity at work?

In the Wine World, Does Bottle Size Matter?

C1 – Advanced

Wine has been around for as long as we can remember. And most of the time we’re after the taste. Watch the video below of a discussion about wine bottles and the issue of changing them.

Discuss:

1. According to the video, why are wine bottles changing?
2. Describe the wine the presenter and guest tasted.
3. The presenter mentioned the word “hipster”. What do you think it means?
4. What did the guest say about retailers and wine bottles?
5. What are your preferences when it comes to wine and other alcoholic beverages?