{"id":10175,"date":"2019-04-10T16:12:37","date_gmt":"2019-04-10T14:12:37","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=10175"},"modified":"2025-05-19T12:12:29","modified_gmt":"2025-05-19T10:12:29","slug":"reasons-brands-matter-to-consumers","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2019\/04\/reasons-brands-matter-to-consumers\/","title":{"rendered":"Reasons Brands Matter to Consumers"},"content":{"rendered":"\n<p><em><strong>B2 &#8211; Upper Intermediate<\/strong><\/em><\/p>\n\n\n\n<p>Brands go way beyond just a logo or graphic element. They are a way for companies to communicate with their customers in a simple way &#8211; to reach customers looking for what they are aiming to provide.&nbsp; However, do brands really matter? How does a customer perceive them?<\/p>\n\n\n\n<p>Read the article and be able to discuss the questions that follow.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.articlecube.com\/5-reasons-why-brands-matter-consumers\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.articlecube.com\/5-reasons-why-brands-matter-consumers<\/a><\/strong><\/p>\n\n\n\n<p><strong>Discussion Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Which among the reasons in the article do you agree\/disagree with?<\/li>\n\n\n\n<li>Are you brand-conscious?<\/li>\n\n\n\n<li>In your own opinion, are brands important? Why or why not?<\/li>\n\n\n\n<li>Are all branded products really better?<\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate Brands go way beyond just a logo or graphic element. They are a way for companies to communicate with their customers in a simple way &#8211; to reach customers looking for what they are aiming to provide.&nbsp; However, do brands really matter? How does a customer perceive them? Read the article [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,503,292],"class_list":["post-10175","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-business-english","tag-first-certificate-fce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reasons Brands Matter to Consumers | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2019\/04\/reasons-brands-matter-to-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons Brands Matter to Consumers | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate Brands go way beyond just a logo or graphic element. They are a way for companies to communicate with their customers in a simple way &#8211; to reach customers looking for what they are aiming to provide.&nbsp; However, do brands really matter? How does a customer perceive them? 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