{"id":10405,"date":"2019-06-08T16:34:14","date_gmt":"2019-06-08T14:34:14","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=10405"},"modified":"2021-10-11T09:25:24","modified_gmt":"2021-10-11T07:25:24","slug":"how-ikea-gets-you-to-impulsively-buy-more","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2019\/06\/how-ikea-gets-you-to-impulsively-buy-more\/","title":{"rendered":"How IKEA Gets You to Impulsively Buy More?"},"content":{"rendered":"<p><em><strong>B2 &#8211; Upper Intermediate<\/strong><\/em><\/p>\n<p>According to researchers, approximately 50 percent of purchases is unplanned. These purchases, especially from impulse buying, gives an opportunity for retailers to entice consumers to deviate from their shopping lists. One of the most effective ways to influence this is through a store\u2019s architecture.<\/p>\n<p>Architect Victor Gruen pioneered the first American shopping malls. He used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby and convert them into customers. This conversion became known as the \u201cGruen effect.\u201d<\/p>\n<p>Watch the video below to learn how IKEA has mastered the &#8220;Gruen effect&#8221; and be able to answer the discussion questions:<\/p>\n<p><iframe title=\"How IKEA gets you to impulsively buy more\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/WYKUJgMRQ7A?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Discussion Questions:<\/strong><\/p>\n<ol>\n<li>Have you ever been to IKEA? How often do you go there?<\/li>\n<li>What are some products or items have you bought from IKEA?<\/li>\n<li>What do you think of IKEA? How do you feel when you are in their store?<\/li>\n<li>What impulse buys did you regret?<\/li>\n<li>What are ways to prevent impulse buys?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate According to researchers, approximately 50 percent of purchases is unplanned. These purchases, especially from impulse buying, gives an opportunity for retailers to entice consumers to deviate from their shopping lists. One of the most effective ways to influence this is through a store\u2019s architecture. Architect Victor Gruen pioneered the first American [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,292],"class_list":["post-10405","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-first-certificate-fce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How IKEA Gets You to Impulsively Buy More? | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2019\/06\/how-ikea-gets-you-to-impulsively-buy-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How IKEA Gets You to Impulsively Buy More? | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate According to researchers, approximately 50 percent of purchases is unplanned. These purchases, especially from impulse buying, gives an opportunity for retailers to entice consumers to deviate from their shopping lists. One of the most effective ways to influence this is through a store\u2019s architecture. 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