{"id":21393,"date":"2022-02-08T20:42:31","date_gmt":"2022-02-08T19:42:31","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=21393"},"modified":"2022-02-09T05:47:39","modified_gmt":"2022-02-09T04:47:39","slug":"using-scarcity-in-marketing-strategy","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/","title":{"rendered":"Using Scarcity in Marketing Strategy"},"content":{"rendered":"\n<p><strong><em>B2 &#8211; Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n<p>Companies and businesses use the tactic of scarcity marketing to stand out. The idea is to make product scarce in order to attract customers and boost sales. It&#8217;s based on a psychological principle that the more difficult it is to obtain something, the more people want it. <\/p>\n\n\n\n<p>Watch the video on how scarcity is used in marketing strategy and be able to express your opinions by answering the questions that follow.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Using Scarcity In Marketing Strategy (Ad Agency Insights)\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/Xj5Fxo8n2cI?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Discussion Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Why do you think scarcity marketing has been effective and why has it become a powerful sales and marketing tool?<\/li><li>What are some of scarcity marketing do you know of? Cite some examples.<\/li><li>Share an experience you had when you fell for scarcity marketing which led you to purchase a product.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate Companies and businesses use the tactic of scarcity marketing to stand out. The idea is to make product scarce in order to attract customers and boost sales. It&#8217;s based on a psychological principle that the more difficult it is to obtain something, the more people want it. Watch the video on [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,8710,292,290,14],"class_list":["post-21393","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business-and-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Scarcity in Marketing Strategy | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Scarcity in Marketing Strategy | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate Companies and businesses use the tactic of scarcity marketing to stand out. The idea is to make product scarce in order to attract customers and boost sales. It&#8217;s based on a psychological principle that the more difficult it is to obtain something, the more people want it. Watch the video on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T19:42:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T04:47:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\",\"name\":\"PHONE ENGLISH\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/phoneenglish.es\",\"https:\/\/www.linkedin.com\/company\/phoneenglish\",\"https:\/\/twitter.com\/phoneenglishes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"contentUrl\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"width\":200,\"height\":124,\"caption\":\"PHONE ENGLISH\"},\"image\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"phone english blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/phoneenglish.es\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#webpage\",\"url\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/\",\"name\":\"Using Scarcity in Marketing Strategy | phone english blog\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\"},\"datePublished\":\"2022-02-08T19:42:31+00:00\",\"dateModified\":\"2022-02-09T04:47:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#webpage\"},\"author\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/f85fd0a7151793c7da178704f00bcd49\"},\"headline\":\"Using Scarcity in Marketing Strategy\",\"datePublished\":\"2022-02-08T19:42:31+00:00\",\"dateModified\":\"2022-02-09T04:47:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#webpage\"},\"commentCount\":16,\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"keywords\":[\"B2 - Upper intermediate\",\"business and business english\",\"First Certificate FCE\",\"Listening\",\"video\"],\"articleSection\":[\"Homework\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2022\/02\/using-scarcity-in-marketing-strategy\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/f85fd0a7151793c7da178704f00bcd49\",\"name\":\"jen\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/21393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/comments?post=21393"}],"version-history":[{"count":2,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/21393\/revisions"}],"predecessor-version":[{"id":21436,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/21393\/revisions\/21436"}],"wp:attachment":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/media?parent=21393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/categories?post=21393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/tags?post=21393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}