{"id":24025,"date":"2022-11-29T20:45:23","date_gmt":"2022-11-29T19:45:23","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=24025"},"modified":"2022-12-09T04:01:29","modified_gmt":"2022-12-09T03:01:29","slug":"the-economics-of-ikea","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2022\/11\/the-economics-of-ikea\/","title":{"rendered":"The Economics of IKEA\u00a0"},"content":{"rendered":"\n<p><strong><em>B2 &#8211; Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n<p>IKEA is the world&#8217;s largest furniture retailer with a unique business model. They have designed a minimalist flat-pack furniture and customers have to assemble it. One of the secrets of IKEA\u2019s success has been identified as &#8220;The IKEA Effect&#8221;.  It simply states that when you help build something, you are more attached to it.<\/p>\n\n\n\n<p>Watch the video to learn more and be able to answer the questions that follow.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The \u2018IKEA Effect:\u2019 Behind the Company\u2019s Unique Business Model | WSJ The Economics Of\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/tkfq__rdoD0?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Discussion Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>According to the video, what is The IKEA Effect? What do you think of it? <\/li><li>Do you agree that people tend to love an item more when they have put effort into creating it? Explain.<\/li><li>Is flat-packing an effective retail strategy? Why or why not?<\/li><li>How do you feel about IKEA? Share some of  your shopping experiences.<\/li><li>What things have you built on your own and are attached to?<\/li><\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate IKEA is the world&#8217;s largest furniture retailer with a unique business model. They have designed a minimalist flat-pack furniture and customers have to assemble it. One of the secrets of IKEA\u2019s success has been identified as &#8220;The IKEA Effect&#8221;. It simply states that when you help build something, you are more [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,503,301,292,290,14],"class_list":["post-24025","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-business-english","tag-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Economics of IKEA\u00a0 | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2022\/11\/the-economics-of-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Economics of IKEA\u00a0 | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate IKEA is the world&#8217;s largest furniture retailer with a unique business model. They have designed a minimalist flat-pack furniture and customers have to assemble it. One of the secrets of IKEA\u2019s success has been identified as &#8220;The IKEA Effect&#8221;. 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