{"id":24261,"date":"2022-12-30T20:52:09","date_gmt":"2022-12-30T19:52:09","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=24261"},"modified":"2023-10-02T14:32:42","modified_gmt":"2023-10-02T12:32:42","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"\n

B2 – Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n

Social media has its pros and cons, depending on how you use it. You can use it to earn money, communicate with people, build connections, promote a business, or solely just for leisure. With proper use, people and businesses can benefit from it.<\/p>\n\n\n\n

Read the article to learn how social media helped a dying business through what some call “accidental influencer” or organic marketing. <\/p>\n\n\n\n

https:\/\/xsmultimedia.com\/2022\/06\/24\/social-media-marketing-the-tropical-hut-invasion\/<\/strong><\/a><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

    \n
  1. What does “organic marketing<\/strong>” mean, “Tropical Hut\u2019s resurgence is a living proof that organic marketing<\/strong> is one of the most effective ways to revive something so good most especially in this time of digital saturation and peak consumerism.<\/em>” Use it in a sentence.<\/li>\n\n\n\n
  2. Explain the concept “word of mouth<\/strong>” in your own words. “People are more drawn into the aesthetically-pleasing ads, but nothing beats the original, word of mouth<\/strong> type of organic [ marketing].<\/em>” Use this word in a sentence.<\/li>\n\n\n\n
  3. What does “buzz<\/strong>” mean, “A lot of people may call it \u201cAccidental Influencer\/Marketing\u201d, and others call it \u201cOrganic Marketing\u201d\u2014but the revival of the 57-year-old fast food chain shows that Filipinos are here for what is trending, for what is the buzz<\/strong>, and all everything that falls into the right places.<\/em>“? Use this word in a sentence.<\/li>\n<\/ol>\n\n\n\n

    Discussion Question:<\/strong><\/p>\n\n\n\n

      \n
    1. Share your thoughts on this, “You can have as many clickbait captions and aesthetic photos as you want, but nothing will ever be as effective as organic marketing coming from the testimony of happy and satisfied customers.”.<\/li>\n\n\n\n
    2. Based on the article, how did a certain social media post help revive Tropical Hut?<\/li>\n\n\n\n
    3. How can people utilize social media to grow their businesses?<\/li>\n\n\n\n
    4. What do you think are other strategies to promote a business on social media?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      B2 – Upper Intermediate Social media has its pros and cons, depending on how you use it. You can use it to earn money, communicate with people, build connections, promote a business, or solely just for leisure. With proper use, people and businesses can benefit from it. Read the article to learn how social media […]<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,8710,301,292,289,293],"class_list":["post-24261","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-first-certificate-fce","tag-reading","tag-text"],"yoast_head":"\nSocial Media Marketing | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 – Upper Intermediate Social media has its pros and cons, depending on how you use it. You can use it to earn money, communicate with people, build connections, promote a business, or solely just for leisure. With proper use, people and businesses can benefit from it. Read the article to learn how social media […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-30T19:52:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T12:32:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\",\"name\":\"PHONE ENGLISH\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/phoneenglish.es\",\"https:\/\/www.linkedin.com\/company\/phoneenglish\",\"https:\/\/twitter.com\/phoneenglishes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"contentUrl\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"width\":200,\"height\":124,\"caption\":\"PHONE ENGLISH\"},\"image\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"phone english blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/phoneenglish.es\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#webpage\",\"url\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/\",\"name\":\"Social Media Marketing | phone english blog\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\"},\"datePublished\":\"2022-12-30T19:52:09+00:00\",\"dateModified\":\"2023-10-02T12:32:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/08ee1b55e5073d0bac9e97e6d18fc2e0\"},\"headline\":\"Social Media Marketing\",\"datePublished\":\"2022-12-30T19:52:09+00:00\",\"dateModified\":\"2023-10-02T12:32:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#webpage\"},\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"keywords\":[\"B2 - Upper intermediate\",\"Business\",\"business and business english\",\"Business English\",\"First Certificate FCE\",\"Reading\",\"Text\"],\"articleSection\":[\"Homework\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2022\/12\/social-media-marketing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/08ee1b55e5073d0bac9e97e6d18fc2e0\",\"name\":\"kim\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/24261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/comments?post=24261"}],"version-history":[{"count":6,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/24261\/revisions"}],"predecessor-version":[{"id":26806,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/24261\/revisions\/26806"}],"wp:attachment":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/media?parent=24261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/categories?post=24261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/tags?post=24261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}