{"id":24564,"date":"2023-01-27T10:50:18","date_gmt":"2023-01-27T09:50:18","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=24564"},"modified":"2023-02-08T11:35:46","modified_gmt":"2023-02-08T10:35:46","slug":"adidas-loses-three-stripe-trademark-battle","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2023\/01\/adidas-loses-three-stripe-trademark-battle\/","title":{"rendered":"Adidas Loses Three-Stripe Trademark Battle"},"content":{"rendered":"\n

B1 – Intermediate<\/em><\/strong><\/p>\n\n\n\n

Trademarks help consumers distinguish one brand from another. <\/p>\n\n\n\n

Adidas\u2019 three stripes is their trademark. They will fight against any other companies who will try to use or have something similar to their logo.<\/p>\n\n\n\n

Recently, they were in a legal dispute with U.S. fashion brand Thom Browne for using a four-stripe logo, which looks a lot like that of Adidas\u2019 three stripes.<\/p>\n\n\n\n

Read the article about Adidas losing a legal battle for their iconic three-stripes trademark.<\/p>\n\n\n\n

https:\/\/breakingnewsenglish.com\/2301\/230116-adidas-three-stripes-4.html<\/a><\/strong><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

  1. What is a \u201cjury<\/strong>\u201d? Use this word in your own sentence. \u201cHowever, a jury<\/strong><\/span> decided in Thom Browne’s favour.\u201d <\/em><\/li>
  2. Give 2 synonyms of \u201cdispute<\/strong>\u201d, “The dispute<\/span><\/strong> with Adidas goes back to 2007, when Browne used a three-stripe design on a jacket.<\/em>“. Use them in your own sentences.<\/li>
  3. What does the word \u201cmarket<\/strong>\u201d mean here, \u201cBrowne said its design was not a problem because the companies are in different markets<\/strong><\/span> and their products are priced differently.<\/em>\u201d? Use this word in your own sentence.<\/li><\/ol>\n\n\n\n

    Discussion Questions:<\/strong><\/p>\n\n\n\n

    1. What is your opinion on Adidas losing against Thom Browne over trademark legal battle?<\/li>
    2. Personally, what do you think about Thom Browne using a trademark that looks very similar to Adidas?<\/li>
    3. Do you agree that consumers are unlikely to confuse the two brands? Explain your answer.<\/li>
    4. Why are trademarks important?<\/li>
    5. Talk about your company\u2019s trademark.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

      B1 – Intermediate Trademarks help consumers distinguish one brand from another.  Adidas\u2019 three stripes is their trademark. They will fight against any other companies who will try to use or have something similar to their logo. Recently, they were in a legal dispute with U.S. fashion brand Thom Browne for using a four-stripe logo, which […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[294,162,8710,301,295,289,293],"class_list":["post-24564","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b1-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-preliminary-pet","tag-reading","tag-text"],"yoast_head":"\nAdidas Loses Three-Stripe Trademark Battle | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2023\/01\/adidas-loses-three-stripe-trademark-battle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas Loses Three-Stripe Trademark Battle | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B1 – Intermediate Trademarks help consumers distinguish one brand from another.  Adidas\u2019 three stripes is their trademark. 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