{"id":25163,"date":"2023-04-06T07:40:31","date_gmt":"2023-04-06T05:40:31","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=25163"},"modified":"2023-04-06T07:40:32","modified_gmt":"2023-04-06T05:40:32","slug":"disneys-magic-spell-wearing-off","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2023\/04\/disneys-magic-spell-wearing-off\/","title":{"rendered":"Disney’s Magic Spell Wearing Off"},"content":{"rendered":"\n

B2 – Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n

In a world where cinema sales are falling, pay TV subscribers are cancelling their subscriptions, and online streaming are making film companies lose revenues, Disney bases its hopes on their loyal fans who would watch just anything they produce and release.<\/p>\n\n\n\n

Read the article about Disney\u2019s struggles to boost its share price.<\/p>\n\n\n\n

https:\/\/www.bbc.com\/news\/business-64632514<\/a><\/strong><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

  1. What does \u201dgive something a leg up<\/strong>\u201d mean, \u201cJessica Reif Ehrlich, an analyst at Bank of America, says the resonance of Disney’s brands <\/em>give it a leg up<\/em><\/strong> on its competitors, but investors have yet to be convinced.<\/em>\u201d? Use this idiom in your own sentence.<\/li>
  2. What does \u201cto bank on<\/strong>\u201d mean, \u201cThat’s the kind of commitment that Disney is <\/em>banking on<\/em><\/strong> as it tries to forge a profitable path in a world of falling cinema sales, pay TV cancellations and money-losing online streaming.\u201c<\/em>? Use this phrase in your own sentence.<\/li>
  3. What does \u201cplaybook<\/strong>\u201d mean, \u201cWill the traditional <\/em>playbook<\/em><\/strong> be enough?\u201d<\/em>? Use this word in your own sentence.<\/li><\/ol>\n\n\n\n

    Discussion Questions:<\/strong><\/p>\n\n\n\n

    1. What are your reasons Disney\u2019s magic is wearing off?<\/li>
    2. Will the traditional business playbook be enough for Disney to stay afloat?<\/li>
    3. How has your cinema habits changed after the pandemic?<\/li>
    4. What do you think about film franchises and spin-offs?<\/li>
    5. Give your opinion on this: \u201cThe rise of streaming has fractured audiences, making it difficult to generate the kind of buzz that propels people to pay for entertainment.\u201d<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

      B2 – Upper Intermediate In a world where cinema sales are falling, pay TV subscribers are cancelling their subscriptions, and online streaming are making film companies lose revenues, Disney bases its hopes on their loyal fans who would watch just anything they produce and release. Read the article about Disney\u2019s struggles to boost its share […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,8710,301,292,289,293],"class_list":["post-25163","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-first-certificate-fce","tag-reading","tag-text"],"yoast_head":"\nDisney's Magic Spell Wearing Off | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2023\/04\/disneys-magic-spell-wearing-off\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney's Magic Spell Wearing Off | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 – Upper Intermediate In a world where cinema sales are falling, pay TV subscribers are cancelling their subscriptions, and online streaming are making film companies lose revenues, Disney bases its hopes on their loyal fans who would watch just anything they produce and release. 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