{"id":27331,"date":"2023-12-04T15:06:42","date_gmt":"2023-12-04T14:06:42","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=27331"},"modified":"2023-12-07T11:53:30","modified_gmt":"2023-12-07T10:53:30","slug":"payless-fake-luxury-shoe-store","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2023\/12\/payless-fake-luxury-shoe-store\/","title":{"rendered":"Payless&#8217; Fake Luxury Shoe Store"},"content":{"rendered":"\n<p><strong><em>B2 &#8211; Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n<p>Payless, the affordable shoe retailer, played a clever prank by opening a fake luxury shoe store. They set up a high-end atmosphere, complete with sleek designs and fancy displays, tricking customers into thinking they were shopping for expensive designer shoes. Little did they know, the shoes were actually affordable Payless ones. It was a humorous way to challenge perceptions of value and brand prestige.<\/p>\n\n\n\n<p>Watch the video to know more about this effective PR stunt and be ready to answer the questions that follow.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Payless opens fake luxury shoe store as prank\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/LPLWTT3ZVMo?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><strong>Vocabulary Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What does &#8220;<strong>markup<\/strong>&#8221; mean? &#8220;<em>$35 shoe going for $645, an 1800% <strong>markup<\/strong>.<\/em>&#8221; Use this word in a sentence.<\/li>\n\n\n\n<li>What does the idiom &#8220;<strong>sit<\/strong> <strong>on one&#8217;s heel<\/strong>s&#8221; mean? &#8220;<em>Store owners <strong>sat on their heels<\/strong> as fashion influencers emptied their wallets.<\/em>&#8221; Use this expression in a sentence.<\/li>\n\n\n\n<li>What does the phrase <strong>&#8220;let on&#8221;<\/strong> mean? &#8220;<em>Then, they&#8217;re <strong>letting on<\/strong> the prank.<\/em>&#8221; Make a sentence using the expression.<\/li>\n<\/ol>\n\n\n\n<p><strong><strong>Discussion Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are your thoughts on Payless&#8217;s prank of opening a fake luxury shoe store? Do you find it humorous or do you think it might have crossed any boundaries?<\/li>\n\n\n\n<li>In your opinion, does this prank challenge your perception of brand value and the psychology behind luxury purchases? Why or why not?<\/li>\n\n\n\n<li>Do you think experiments like Payless&#8217;s fake luxury store are effective in highlighting the influence of branding on consumer choices? Why or why not?<\/li>\n\n\n\n<li>How do you believe the participants in the prank felt when they discovered the true nature of the shoes they were admiring? Would you have a similar reaction?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate Payless, the affordable shoe retailer, played a clever prank by opening a fake luxury shoe store. They set up a high-end atmosphere, complete with sleek designs and fancy displays, tricking customers into thinking they were shopping for expensive designer shoes. Little did they know, the shoes were actually affordable Payless ones. [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,8710,292,290,14],"class_list":["post-27331","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business-and-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Payless&#039; Fake Luxury Shoe Store | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2023\/12\/payless-fake-luxury-shoe-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payless&#039; Fake Luxury Shoe Store | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate Payless, the affordable shoe retailer, played a clever prank by opening a fake luxury shoe store. They set up a high-end atmosphere, complete with sleek designs and fancy displays, tricking customers into thinking they were shopping for expensive designer shoes. Little did they know, the shoes were actually affordable Payless ones. 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