{"id":27365,"date":"2023-12-07T09:28:58","date_gmt":"2023-12-07T08:28:58","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=27365"},"modified":"2023-12-07T12:29:28","modified_gmt":"2023-12-07T11:29:28","slug":"slogan-is-necessary-for-business","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2023\/12\/slogan-is-necessary-for-business\/","title":{"rendered":"Slogan Is Necessary for Business"},"content":{"rendered":"\n

B2 – Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n

Slogans\u00a0play\u00a0a\u00a0strategic\u00a0role for any business.\u00a0They\u00a0say\u00a0what\u00a0your\u00a0company\u00a0is\u00a0all\u00a0about\u00a0in\u00a0a\u00a0few\u00a0words.\u00a0Good\u00a0slogans\u00a0“play”\u00a0with\u00a0customer’s\u00a0minds,\u00a0making\u00a0them\u00a0believe\u00a0your\u00a0product\u00a0is\u00a0reliable.<\/p>\n\n\n\n

Read the article to know why brand identity is necessary and how catchy slogans help in achieving it. <\/p>\n\n\n\n

https:\/\/mailchimp.com\/resources\/is-a-slogan-necessary\/<\/strong><\/a><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

    \n
  1. What is a “catchphrase”<\/strong>? “”Let’s Go Places,” is the catchphrase<\/strong> for Toyota, the maker of the world’s most popular car, the Corolla.”<\/em> Give 2 synonyms and use “catchphrase” in a sentence. <\/li>\n\n\n\n
  2. What does “rent real estate in someone’s brain”<\/strong> mean? “Imagine that you could rent real estate in your customer’s brain<\/strong>.” <\/em>Use it in a sentence. <\/li>\n\n\n\n
  3. What does “to stay fresh in one’s mind”<\/strong> mean? “We listen to people, and we say things to people, but, at least for most of us, not a lot of what we hear stays<\/strong> fresh in our minds<\/strong>.”<\/em> Give 2 synonyms and use “to stay fresh in one’s mind” in a sentence. <\/li>\n<\/ol>\n\n\n\n

    Discussion Questions:<\/strong><\/p>\n\n\n\n

      \n
    1. How good are you at slogans? Give examples of some catchy slogans. <\/li>\n\n\n\n
    2. Do you know any examples of companies failing their marketing strategies?<\/li>\n\n\n\n
    3. What can you say about this statement “”If your competitors start copying you, then your marketing strategy is working!”? <\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      B2 – Upper Intermediate Slogans\u00a0play\u00a0a\u00a0strategic\u00a0role for any business.\u00a0They\u00a0say\u00a0what\u00a0your\u00a0company\u00a0is\u00a0all\u00a0about\u00a0in\u00a0a\u00a0few\u00a0words.\u00a0Good\u00a0slogans\u00a0“play”\u00a0with\u00a0customer’s\u00a0minds,\u00a0making\u00a0them\u00a0believe\u00a0your\u00a0product\u00a0is\u00a0reliable. Read the article to know why brand identity is necessary and how catchy slogans help in achieving it. https:\/\/mailchimp.com\/resources\/is-a-slogan-necessary\/ Vocabulary Questions: Discussion Questions:<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,8710,292,289,293],"class_list":["post-27365","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business-and-business-english","tag-first-certificate-fce","tag-reading","tag-text"],"yoast_head":"\nSlogan Is Necessary for Business | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2023\/12\/slogan-is-necessary-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slogan Is Necessary for Business | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 – Upper Intermediate Slogans\u00a0play\u00a0a\u00a0strategic\u00a0role for any business.\u00a0They\u00a0say\u00a0what\u00a0your\u00a0company\u00a0is\u00a0all\u00a0about\u00a0in\u00a0a\u00a0few\u00a0words.\u00a0Good\u00a0slogans\u00a0“play”\u00a0with\u00a0customer’s\u00a0minds,\u00a0making\u00a0them\u00a0believe\u00a0your\u00a0product\u00a0is\u00a0reliable. 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