{"id":27639,"date":"2024-01-10T17:17:44","date_gmt":"2024-01-10T16:17:44","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=27639"},"modified":"2024-04-12T07:51:18","modified_gmt":"2024-04-12T05:51:18","slug":"companies-are-debranding","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2024\/01\/companies-are-debranding\/","title":{"rendered":"Companies Are Debranding"},"content":{"rendered":"\n<p><strong><em>C1 &#8211; Advanced<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/@BloombergQuicktake\"><\/a>Debranding is when companies purposely decide to change or get rid of their familiar brand identity. It&#8217;s a smart move that challenges the idea that a strong brand should never change. In this quick look, we&#8217;ll uncover why companies debrand, what it means for them, and why businesses are choosing to rethink how they look and tell their story. <\/p>\n\n\n\n<p>Watch the video to know this interesting world of debranding and the stories it creates in the ever-changing business world. Be able to answer the questions below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Companies Are &#039;Debranding&#039;\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/e1bjkPerpPs?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Vocabulary Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Define &#8220;<strong>design inflation<\/strong>&#8220;. &#8220;<em>2D look was the norm until computers took over and <strong>design inflation<\/strong> spiraled out of control.<\/em>&#8221; Use it in a sentence.<\/li>\n\n\n\n<li>What does the expression &#8220;<strong>to<\/strong> <strong>spiral out of control<\/strong>&#8221; mean? &#8220;<em>2D look was the norm until computers took over and design inflation <strong>spiraled out of control<\/strong>.<\/em>&#8221; Use it in a sentence.<\/li>\n\n\n\n<li>What does the saying &#8220;<strong>the pendulum swings<\/strong>&#8221; mean? &#8220;<em>It seems likely that debranding will be with us for a while, but who knows when the <strong>pendulum will swing<\/strong> and the trend reverts to detail complexity and personality.<\/em>&#8221;  Make one sentence with this idiom.<\/li>\n<\/ol>\n\n\n\n<p><strong><strong>Discussion Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are your thoughts on the trend of companies debranding in recent years?<\/li>\n\n\n\n<li>Do you believe that one day the pendulum will swing and the trend will revert to detail complexity and personality when it comes to branding? Explain.<\/li>\n\n\n\n<li>Is debranding a risky move for companies, considering the potential loss of brand recognition and identity? Share your insights.<\/li>\n\n\n\n<li>How does debranding impact consumer trust and loyalty towards a company?<\/li>\n\n\n\n<li>Share some branding moves your company has made the past years to reinvent itself.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>C1 &#8211; Advanced Debranding is when companies purposely decide to change or get rid of their familiar brand identity. It&#8217;s a smart move that challenges the idea that a strong brand should never change. In this quick look, we&#8217;ll uncover why companies debrand, what it means for them, and why businesses are choosing to rethink [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[298,8710,297,489,290,14],"class_list":["post-27639","post","type-post","status-publish","format-standard","hentry","category-homework","tag-advanced-english-cae","tag-business-and-business-english","tag-c1-advanced","tag-cae","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Companies Are Debranding | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2024\/01\/companies-are-debranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies Are Debranding | phone english blog\" \/>\n<meta property=\"og:description\" content=\"C1 &#8211; Advanced Debranding is when companies purposely decide to change or get rid of their familiar brand identity. It&#8217;s a smart move that challenges the idea that a strong brand should never change. 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