{"id":27804,"date":"2024-01-28T16:40:17","date_gmt":"2024-01-28T15:40:17","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=27804"},"modified":"2024-01-29T11:13:09","modified_gmt":"2024-01-29T10:13:09","slug":"mcdonalds-flopped-in-vietnam","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2024\/01\/mcdonalds-flopped-in-vietnam\/","title":{"rendered":"McDonald\u2019s Flopped In Vietnam"},"content":{"rendered":"\n<p><strong><em>B2 &#8211; Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n<p>In the global landscape of fast-food giants, McDonald&#8217;s has managed to establish an iconic presence in numerous countries. <\/p>\n\n\n\n<p>However, its venture into Vietnam, a nation renowned for its rich culinary traditions, presented a unique set of challenges leading to a less-than-successful outcome.<\/p>\n\n\n\n<p>Watch the video to know more about it and be able to answer the questions that follow.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why McDonald\u2019s Flopped In Vietnam\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/l9pthhpd7So?start=188&#038;wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><strong>Vocabulary Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What does the idiom &#8220;<strong>to get one&#8217;s hands on<\/strong>&#8221; mean? &#8220;<em>The launch drew crowds of locals who waited hours <strong>to get their hands on<\/strong> a Big Mac.<\/em>&#8221; Use it in a sentence.<\/li>\n\n\n\n<li>What does &#8220;<strong>rock-bottom <\/strong>&#8220;mean? &#8220;<em>For the Vietnamese, we have our banh mi sandwiches and those sandwiches are sold on the streets at <strong>rock-bottom <\/strong>prices compared to McDonald&#8217;s and Burger King.<\/em>&#8221; Make one sentence.<\/li>\n\n\n\n<li>What does the idiom &#8221; <strong>mend fences<\/strong>&#8221; mean? &#8220;<em>It wasn&#8217;t until that the United States and Vietnam <strong>mended fences<\/strong> and opened the door for trade.<\/em>&#8221; Use it in a sentence.<\/li>\n<\/ol>\n\n\n\n<p><strong><strong>Discussion Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your opinion, how much of McDonald&#8217;s struggle in Vietnam can be attributed to cultural differences, and to what extent should multinational companies adapt their strategies to fit local cultures?<\/li>\n\n\n\n<li>Do you believe McDonald&#8217;s could have succeeded in Vietnam with a different menu tailored specifically to Vietnamese tastes, or was the issue more deeply rooted in other factors? Share your thoughts.<\/li>\n\n\n\n<li>How did changing consumer trends towards healthier eating impact McDonald&#8217;s in Vietnam, and what lessons can other international fast-food chains learn from this experience?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate In the global landscape of fast-food giants, McDonald&#8217;s has managed to establish an iconic presence in numerous countries. However, its venture into Vietnam, a nation renowned for its rich culinary traditions, presented a unique set of challenges leading to a less-than-successful outcome. Watch the video to know more about it and [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,8710,301,292,290,14],"class_list":["post-27804","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business-and-business-english","tag-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s Flopped In Vietnam | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2024\/01\/mcdonalds-flopped-in-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s Flopped In Vietnam | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate In the global landscape of fast-food giants, McDonald&#8217;s has managed to establish an iconic presence in numerous countries. 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