{"id":28749,"date":"2024-07-15T12:50:15","date_gmt":"2024-07-15T10:50:15","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=28749"},"modified":"2024-07-15T12:50:17","modified_gmt":"2024-07-15T10:50:17","slug":"boomerang-ceos","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/","title":{"rendered":"Boomerang CEOs"},"content":{"rendered":"\n

B2 – Upper Intermediate<\/em><\/strong>\u00a0<\/p>\n\n\n\n

Several chief executive officers or CEOs of some of the biggest companies have stepped down from their position. In some cases, they come back or get reinstated after a while.<\/p>\n\n\n\n

Is this move advantageous for the company that they work for though? Could it really be that \u2018second time\u2019s the charm\u2019 for these CEOs?<\/p>\n\n\n\n

Watch the video and find out more about the boomerang CEOs.<\/p>\n\n\n\n

https:\/\/www.bbc.com\/reel\/video\/p0h9q7kj\/boomerang-ceos-do-they-ever-succeed-<\/a><\/strong><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

    \n
  1. What does \u201cboomerang CEO<\/strong>\u201d mean? \u201cWe looked at over 6,000 CEO succession or turnovers. There are less than 200 of them that were <\/em>boomerang CEOs<\/em><\/strong>.<\/em>\u201d Use this term in a sentence.<\/li>\n\n\n\n
  2. What does \u201cproduct line\u201d<\/strong> mean? \u201cSteve Jobs innovated. He came out with all these new products and recreated the company with new <\/em>product lines<\/em><\/strong>.<\/em>\u201d Use this term in a sentence<\/li>\n\n\n\n
  3. What does \u201cto bring the magic back<\/strong>\u201d mean? \u201cWhen Howard Schultz came back that first time, he <\/em>brought some of that magic back<\/em><\/strong>.\u201d<\/em> Give two (2) synonyms or similar expressions and use this idiom in your own sentence.<\/li>\n<\/ol>\n\n\n\n

    Discussion Questions:<\/strong><\/p>\n\n\n\n

      \n
    1. What is the general trend among boomerang CEOs when they come back?<\/li>\n\n\n\n
    2. What is your opinion about the boomerang CEO trend?<\/li>\n\n\n\n
    3. What can boomerang CEOs do in order to ensure success upon their comeback?<\/li>\n\n\n\n
    4. Talk about a boomerang CEO from your country. Why did they have to step down before and what are some of the things they did upon returning to their position? Was it a good thing for the company in the end? Elaborate.<\/li>\n\n\n\n
    5. Share your thoughts on this, \u201cFounders just have this huge attachment that other people do not to the companies that they started and created. And so there is this protectiveness.<\/em>\u201d.<\/li>\n\n\n\n
    6. Share your insights on the \u2018founder CEO\u2019s shelf life\u2019 and that \u201cFor most people, there\u2019s going to be a time where it outgrows your skill set in terms of your ability to manage it. Be willing to let go of your ‘baby’ and to step down when the time is right.<\/em>\u201d<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      B2 – Upper Intermediate\u00a0 Several chief executive officers or CEOs of some of the biggest companies have stepped down from their position. In some cases, they come back or get reinstated after a while. Is this move advantageous for the company that they work for though? Could it really be that \u2018second time\u2019s the charm\u2019 […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,8710,301,292,290,14],"class_list":["post-28749","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"\nBoomerang CEOs | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boomerang CEOs | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 – Upper Intermediate\u00a0 Several chief executive officers or CEOs of some of the biggest companies have stepped down from their position. In some cases, they come back or get reinstated after a while. Is this move advantageous for the company that they work for though? Could it really be that \u2018second time\u2019s the charm\u2019 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-15T10:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-15T10:50:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\",\"name\":\"PHONE ENGLISH\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/phoneenglish.es\",\"https:\/\/www.linkedin.com\/company\/phoneenglish\",\"https:\/\/twitter.com\/phoneenglishes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"contentUrl\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"width\":200,\"height\":124,\"caption\":\"PHONE ENGLISH\"},\"image\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"phone english blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/phoneenglish.es\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#webpage\",\"url\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/\",\"name\":\"Boomerang CEOs | phone english blog\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\"},\"datePublished\":\"2024-07-15T10:50:15+00:00\",\"dateModified\":\"2024-07-15T10:50:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#webpage\"},\"author\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/74786b784a3d32102e60c20d61b651c3\"},\"headline\":\"Boomerang CEOs\",\"datePublished\":\"2024-07-15T10:50:15+00:00\",\"dateModified\":\"2024-07-15T10:50:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#webpage\"},\"commentCount\":7,\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"keywords\":[\"B2 - Upper intermediate\",\"Business\",\"business and business english\",\"Business English\",\"First Certificate FCE\",\"Listening\",\"video\"],\"articleSection\":[\"Homework\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2024\/07\/boomerang-ceos\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/74786b784a3d32102e60c20d61b651c3\",\"name\":\"katie\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/28749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/comments?post=28749"}],"version-history":[{"count":1,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/28749\/revisions"}],"predecessor-version":[{"id":28750,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/28749\/revisions\/28750"}],"wp:attachment":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/media?parent=28749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/categories?post=28749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/tags?post=28749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}