{"id":29228,"date":"2024-11-18T15:10:14","date_gmt":"2024-11-18T14:10:14","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=29228"},"modified":"2024-12-12T09:02:48","modified_gmt":"2024-12-12T08:02:48","slug":"americas-biggest-brands-are-failing-to-keep-up-in-china","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/","title":{"rendered":"America\u2019s Biggest Brands Are Failing to Keep Up in China"},"content":{"rendered":"\n<p><strong><em>B2 &#8211; Upper Intermediate<\/em><\/strong><\/p>\n\n\n\n<p>Despite their global reputation, many of America\u2019s biggest brands are struggling to maintain a competitive edge in China. Shifting consumer preferences, the rise of local competitors, and increasing regulatory challenges are making it harder for these brands to thrive. Chinese consumers are favoring domestic products that better align with their tastes, values, and budgets. This evolving market landscape highlights the challenges of adapting to a rapidly changing and highly competitive environment.<\/p>\n\n\n\n<p>Watch the video and be able to answer the questions below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why America\u2019s Biggest Brands Are Failing to Keep Up in China | WSJ\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/hHOSEFRtaNc?start=15&#038;wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><strong>Vocabulary Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What does &#8220;<strong>squeeze out<\/strong>&#8221; mean in this sentence, &#8220;<em>Tastien&#8221; is just one example of a Chinese brand <strong>squeezing out <\/strong>U.S. rivals.<\/em>&#8220;? Use the phrase in a sentence.<\/li>\n\n\n\n<li>What does &#8220;<strong>to make inroads<\/strong>&#8221; mean? &#8220;<em>Younger Chinese consumers are increasingly gravitating towards brands that incorporate elements of traditional Chinese culture and style and it has allowed brands like Anta <strong>to make<\/strong> <strong>inroads<\/strong> in a market that long has been dominated by Nike and other Western brands<\/em>.&#8221; Use the phrase in a sentence.<\/li>\n\n\n\n<li>What does the phrase &#8220;<strong>an untapped gold mine<\/strong>&#8221; mean? &#8220;<em>The country&#8217;s more than 1 billion shoppers were once seen as <strong>an<\/strong> <strong>untapped gold min<\/strong>e for Western brands.<\/em>&#8221; Use the phrase in a sentence.<\/li>\n<\/ol>\n\n\n\n<p><strong><strong>Discussion Questions:<\/strong><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why do you think some American brands struggle to connect with Chinese consumers, despite their global popularity?<\/li>\n\n\n\n<li>Do you believe American companies should prioritize adapting their products to local tastes, even if it means changing their identity?<\/li>\n\n\n\n<li>What strategies can American brands adopt to compete effectively with Chinese companies in their home market?<\/li>\n\n\n\n<li>How does the rise of national pride and preference for local brands influence consumer behavior in China?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate Despite their global reputation, many of America\u2019s biggest brands are struggling to maintain a competitive edge in China. Shifting consumer preferences, the rise of local competitors, and increasing regulatory challenges are making it harder for these brands to thrive. Chinese consumers are favoring domestic products that better align with their tastes, [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,162,8710,301,292,290,14],"class_list":["post-29228","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>America\u2019s Biggest Brands Are Failing to Keep Up in China | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"America\u2019s Biggest Brands Are Failing to Keep Up in China | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate Despite their global reputation, many of America\u2019s biggest brands are struggling to maintain a competitive edge in China. Shifting consumer preferences, the rise of local competitors, and increasing regulatory challenges are making it harder for these brands to thrive. Chinese consumers are favoring domestic products that better align with their tastes, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-18T14:10:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T08:02:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\",\"name\":\"PHONE ENGLISH\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/phoneenglish.es\",\"https:\/\/www.linkedin.com\/company\/phoneenglish\",\"https:\/\/twitter.com\/phoneenglishes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"contentUrl\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"width\":200,\"height\":124,\"caption\":\"PHONE ENGLISH\"},\"image\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"phone english blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/phoneenglish.es\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#webpage\",\"url\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/\",\"name\":\"America\\u2019s Biggest Brands Are Failing to Keep Up in China | phone english blog\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\"},\"datePublished\":\"2024-11-18T14:10:14+00:00\",\"dateModified\":\"2024-12-12T08:02:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#webpage\"},\"author\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/f85fd0a7151793c7da178704f00bcd49\"},\"headline\":\"America\\u2019s Biggest Brands Are Failing to Keep Up in China\",\"datePublished\":\"2024-11-18T14:10:14+00:00\",\"dateModified\":\"2024-12-12T08:02:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#webpage\"},\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"keywords\":[\"B2 - Upper intermediate\",\"Business\",\"business and business english\",\"Business English\",\"First Certificate FCE\",\"Listening\",\"video\"],\"articleSection\":[\"Homework\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2024\/11\/americas-biggest-brands-are-failing-to-keep-up-in-china\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/f85fd0a7151793c7da178704f00bcd49\",\"name\":\"jen\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","_links":{"self":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/29228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/comments?post=29228"}],"version-history":[{"count":3,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/29228\/revisions"}],"predecessor-version":[{"id":29336,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/posts\/29228\/revisions\/29336"}],"wp:attachment":[{"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/media?parent=29228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/categories?post=29228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phoneenglish.es\/blog\/wp-json\/wp\/v2\/tags?post=29228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}