{"id":32435,"date":"2026-04-27T08:00:05","date_gmt":"2026-04-27T06:00:05","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=32435"},"modified":"2026-04-27T08:00:06","modified_gmt":"2026-04-27T06:00:06","slug":"apple-maps-was-a-big-mistake","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2026\/04\/apple-maps-was-a-big-mistake\/","title":{"rendered":"Apple Maps Was a Big Mistake"},"content":{"rendered":"\n

B1 –  Intermediate<\/em><\/strong> <\/p>\n\n\n\n

Tim Cook, Apple\u2019s CEO, will step down in September. He said Apple Maps was a big mistake because it gave wrong directions when it launched in 2012. He even told users to try other map apps.<\/p>\n\n\n\n

Cook became CEO in 2011 after Steve Jobs. He grew Apple\u2019s value from $350 billion to $4 trillion. He said the Apple Watch is his best achievement, especially for health and fitness.<\/p>\n\n\n\n

Read the article about outgoing Apple CEO Tim Cook\u2019s tenure at Apple and his thoughts on Apple Maps.<\/p>\n\n\n\n

https:\/\/breakingnewsenglish.com\/2604\/260427-tim-cook-apple-maps.html<\/a><\/strong><\/p>\n\n\n\n

Vocabulary Questions:<\/strong><\/p>\n\n\n\n

    \n
  1. What does \u201cto bow out<\/strong>\u201d mean here, \u201cMr. Cook will <\/em>bow out<\/em><\/strong> as Apple boss in September.<\/em>\u201d? Use the phrase in a sentence. Give a synonym.\u00a0<\/li>\n\n\n\n
  2. What does \u201ctenure<\/strong>\u201d mean? \u201cDuring his <\/em>tenure<\/em><\/strong>, Cook transformed Apple from a $350 billion company into a $4 trillion company.\u201d<\/em> Use the word in a sentence. Give a synonym.\u00a0<\/li>\n\n\n\n
  3. What does a \u201csuperlative lifestyle choice<\/strong>\u201d mean? \u201cCook has ensured Apple’s brand represents a <\/em>superlative lifestyle choice<\/em><\/strong>.\u201d <\/em>Use the idiom in a sentence. Give a synonym.\u00a0<\/li>\n<\/ol>\n\n\n\n

    Discussion Questions:<\/strong><\/p>\n\n\n\n

      \n
    1. What are your thoughts on Tim Cook calling Apple Maps a \u201cbig mistake\u201d?<\/li>\n\n\n\n
    2. What can other companies learn from Apple\u2019s mistakes with Apple Maps?<\/li>\n\n\n\n
    3. What is your opinion on this, \u201cApple’s greatest contribution will be in the health and wellness area.<\/em>\u201d?<\/li>\n\n\n\n
    4. What is your opinion about people seeing Apple a superlative lifestyle choice?<\/li>\n\n\n\n
    5. What is your company\u2019s CEO\u2019s greatest achievement?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      B1 –  Intermediate  Tim Cook, Apple\u2019s CEO, will step down in September. He said Apple Maps was a big mistake because it gave wrong directions when it launched in 2012. He even told users to try other map apps. Cook became CEO in 2011 after Steve Jobs. He grew Apple\u2019s value from $350 billion to […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[294,162,8710,301,295,289,293],"class_list":["post-32435","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b1-intermediate","tag-business","tag-business-and-business-english","tag-business-english","tag-preliminary-pet","tag-reading","tag-text"],"yoast_head":"\nApple Maps Was a Big Mistake | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2026\/04\/apple-maps-was-a-big-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Maps Was a Big Mistake | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B1 –  Intermediate  Tim Cook, Apple\u2019s CEO, will step down in September. He said Apple Maps was a big mistake because it gave wrong directions when it launched in 2012. He even told users to try other map apps. Cook became CEO in 2011 after Steve Jobs. 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