{"id":32545,"date":"2026-05-22T13:10:54","date_gmt":"2026-05-22T11:10:54","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=32545"},"modified":"2026-05-22T13:10:55","modified_gmt":"2026-05-22T11:10:55","slug":"ube-the-purple-food-taking-over-your-feed","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2026\/05\/ube-the-purple-food-taking-over-your-feed\/","title":{"rendered":"Ube: The purple food taking over your feed"},"content":{"rendered":"\n<p>On the back of the bright green matcha, a new foodstuff has become an internet sensation: the vibrant purple ube. Though it has only become popular internationally recently, ube has been popular in its native country of the Philippines for a long time. <\/p>\n\n\n\n<p>To find out more, watch the video below:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Ube: The purple food taking over your feed - What in the World podcast, BBC World Service\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/EJCldohUulM?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Vocabulary Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What does\u00a0<strong>\u201cbig spike\u201d<\/strong>\u00a0mean? \u201c<em>The first time that I really noticed a <strong>big spike<\/strong> in demand was sometime around 2025.<\/em>\u201d Use this phrase in a sentence. Give a similar expression.<\/li>\n\n\n\n<li>What does\u00a0<strong>\u201csuper commonplace\u201d\u00a0<\/strong>mean?<em>\u00a0\u201cSo, like you said, it&#8217;s been around for thousand of years and it&#8217;s <strong>super commonplace<\/strong> in Filipino kitchens.\u201d\u00a0\u00a0<\/em>Use this expression in a sentence. Give a similar expression.<\/li>\n\n\n\n<li>What does \u201c<strong>slow burn<\/strong>\u201d mean?<em>\u00a0\u201cSo it&#8217;s sort of sort of <strong>slow burn<\/strong> trend that really took off at the end of 2025 and into this year.\u201d\u00a0<\/em>Use this term in a sentence. Give a similar expression.<\/li>\n<\/ol>\n\n\n\n<p><strong>Discussion Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Have you heard or seen anything about this purple food known as &#8220;ube&#8221;? Tell us about your experience.<\/li>\n\n\n\n<li>Why do you think it&#8217;s becoming a trend nowadays?<\/li>\n\n\n\n<li>Do you have a local food that gained global recognition?<\/li>\n\n\n\n<li>How does it help the country of origin to create sustainability as the demand grows?<\/li>\n\n\n\n<li>Who benefits from the trend that gained global attention?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>On the back of the bright green matcha, a new foodstuff has become an internet sensation: the vibrant purple ube. Though it has only become popular internationally recently, ube has been popular in its native country of the Philippines for a long time. To find out more, watch the video below: Vocabulary Questions: Discussion Questions:<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-32545","post","type-post","status-publish","format-standard","hentry","category-homework"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ube: The purple food taking over your feed | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2026\/05\/ube-the-purple-food-taking-over-your-feed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ube: The purple food taking over your feed | phone english blog\" \/>\n<meta property=\"og:description\" content=\"On the back of the bright green matcha, a new foodstuff has become an internet sensation: the vibrant purple ube. 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To find out more, watch the video below: Vocabulary Questions: Discussion Questions:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2026\/05\/ube-the-purple-food-taking-over-your-feed\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T11:10:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T11:10:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" 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