{"id":5154,"date":"2016-10-24T22:12:41","date_gmt":"2016-10-24T20:12:41","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=5154"},"modified":"2024-10-16T13:59:36","modified_gmt":"2024-10-16T11:59:36","slug":"what-is-branding","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2016\/10\/what-is-branding\/","title":{"rendered":"What Is Branding"},"content":{"rendered":"\n<p><em><strong>B2 &#8211; Upper Intermediate<\/strong><\/em><\/p>\n\n\n\n<p>The businessdictionary.com defines &#8220;branding&#8221; as &#8220;the process involved in creating a unique name and image for a product in the consumers&#8217; mind, mainly through advertising campaigns&#8221;.<\/p>\n\n\n\n<p>Watch this video explaining what branding is in a nutshell.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What Is Branding? 4 Minute Crash Course.\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/sO4te2QNsHY?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Discussion Questions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What did you learn about branding from the video?<\/li>\n\n\n\n<li>What are ways to build a strong corporate identity?<\/li>\n\n\n\n<li>How do you think branding has changed because of social media and the internet?<\/li>\n\n\n\n<li>What is your company&#8217;s branding like? How can it be improved?<\/li>\n\n\n\n<li>Name some companies you think has the best and the worst branding. Describe their brand and explain why you find it impressive or otherwise.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>B2 &#8211; Upper Intermediate The businessdictionary.com defines &#8220;branding&#8221; as &#8220;the process involved in creating a unique name and image for a product in the consumers&#8217; mind, mainly through advertising campaigns&#8221;. Watch this video explaining what branding is in a nutshell. Discussion Questions:<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[291,8710,292,290,14],"class_list":["post-5154","post","type-post","status-publish","format-standard","hentry","category-homework","tag-b2-upper-intermediate","tag-business-and-business-english","tag-first-certificate-fce","tag-listening","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Branding | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2016\/10\/what-is-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Branding | phone english blog\" \/>\n<meta property=\"og:description\" content=\"B2 &#8211; Upper Intermediate The businessdictionary.com defines &#8220;branding&#8221; as &#8220;the process involved in creating a unique name and image for a product in the consumers&#8217; mind, mainly through advertising campaigns&#8221;. 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