{"id":9502,"date":"2018-11-29T16:21:32","date_gmt":"2018-11-29T15:21:32","guid":{"rendered":"https:\/\/phoneenglish.es\/blog\/?p=9502"},"modified":"2021-10-11T09:25:37","modified_gmt":"2021-10-11T07:25:37","slug":"nike-a-billion-dollar-brand","status":"publish","type":"post","link":"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/","title":{"rendered":"Nike: A Billion-Dollar Brand"},"content":{"rendered":"<p><em><strong>C1 &#8211; Advanced<\/strong><\/em><\/p>\n<p>Nike is the biggest sportswear brand in the world. As of 2017, the company is valued at 30 billion dollars and consistently ranks in the Fortune 500 each year.<\/p>\n<p>How did this athletic brand come about? Let&#8217;s learn more about Phil Knight and Bill Bowerman, the founders of Nike, and how they established this huge multinational corporation over 50 years ago.<\/p>\n<p><iframe title=\"The Rise of Nike: How One Man Built a Billion-Dollar Brand\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/Gi7Vy_2B_D8?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Discussion Questions:<\/strong><\/p>\n<ol>\n<li>How did Nike begin?<\/li>\n<li>What do you think about Nike as a brand? What sporting equipment brands do you like?<\/li>\n<li>If you could set up a company of your own, what kind of company would it be?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>C1 &#8211; Advanced Nike is the biggest sportswear brand in the world. As of 2017, the company is valued at 30 billion dollars and consistently ranks in the Fortune 500 each year. How did this athletic brand come about? Let&#8217;s learn more about Phil Knight and Bill Bowerman, the founders of Nike, and how they [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[298,162,301,297],"class_list":["post-9502","post","type-post","status-publish","format-standard","hentry","category-homework","tag-advanced-english-cae","tag-business","tag-business-english","tag-c1-advanced"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike: A Billion-Dollar Brand | phone english blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike: A Billion-Dollar Brand | phone english blog\" \/>\n<meta property=\"og:description\" content=\"C1 &#8211; Advanced Nike is the biggest sportswear brand in the world. As of 2017, the company is valued at 30 billion dollars and consistently ranks in the Fortune 500 each year. How did this athletic brand come about? Let&#8217;s learn more about Phil Knight and Bill Bowerman, the founders of Nike, and how they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"phone english blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/phoneenglish.es\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-29T15:21:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T07:25:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:site\" content=\"@phoneenglishes\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\",\"name\":\"PHONE ENGLISH\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"sameAs\":[\"https:\/\/facebook.com\/phoneenglish.es\",\"https:\/\/www.linkedin.com\/company\/phoneenglish\",\"https:\/\/twitter.com\/phoneenglishes\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"contentUrl\":\"https:\/\/phoneenglish.es\/blog\/wp-content\/uploads\/2020\/05\/phone-english1.png\",\"width\":200,\"height\":124,\"caption\":\"PHONE ENGLISH\"},\"image\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"phone english blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/phoneenglish.es\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#webpage\",\"url\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/\",\"name\":\"Nike: A Billion-Dollar Brand | phone english blog\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#website\"},\"datePublished\":\"2018-11-29T15:21:32+00:00\",\"dateModified\":\"2021-10-11T07:25:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/\",\"url\":\"https:\/\/phoneenglish.es\/blog\/\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#webpage\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#webpage\"},\"author\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#\/schema\/person\/800f72c03b9ee6ddddd0e1bdbcd6ba6e\"},\"headline\":\"Nike: A Billion-Dollar Brand\",\"datePublished\":\"2018-11-29T15:21:32+00:00\",\"dateModified\":\"2021-10-11T07:25:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/2018\/11\/nike-a-billion-dollar-brand\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/phoneenglish.es\/blog\/#organization\"},\"keywords\":[\"Advanced English CAE\",\"Business\",\"Business English\",\"C1 - 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