Airlines are enhancing their first and business class cabins with luxurious features, such as heated seats and privacy doors, to attract high-spending customers. However, the certification process for these new seats is delaying aircraft deliveries from Boeing and Airbus, contributing to ongoing supply chain issues. Despite these challenges, the increase in premium passenger revenues indicates a strong demand for improved travel experiences. Airlines are making significant investments in cabin upgrades, expecting continued growth in premium seating, but they are encountering hurdles in getting these innovations approved.
Watch the video to explore more about airline innovations and challenges, and be prepared to answer the questions below.
Vocabulary Questions:
- What does “bottlenecks” mean? “The bottlenecks are bad news, not just for airplane makers, but for airlines trying to grow profits.” Give two (2) synonyms and use it in a sentence.
- What does “outfitting” mean? “That means outfitting their planes with first and business class pods and suites that are more luxurious than ever.” Give two (2) synonyms and use it in a sentence.
- What does the phrase “skating to where the puck is going to be” mean? “For premium, we think that, that’s going to continue to grow, and we’re skating to where the puck is going to be.” Use this expression in a sentence.
Discussion Questions:
- Have you ever flown in business class? What was it like? If you haven’t had the chance to experience it yet, what is your impression of flying in business class, and would you want to try it if given the opportunity? Why or why not?
- What do you think are the main reasons airlines are investing heavily in premium seating? Give specific examples of features that might attract big spenders.
- In what ways do you believe the pandemic has changed the airline industry’s approach to customer service and luxury? Can you provide examples of how airlines have adapted their services post-pandemic?
- What are your thoughts on the price differences between premium and economy class tickets? Do you believe these differences are justified, or do you think that practicality should take precedence in today’s travel market? Please explain.
- How do you envision the future of air travel in terms of luxury and technology? Can you elaborate on what advancements you think will be made in aircraft design and passenger experience?
- Do do you think it’s important for airlines to continue innovating premium seating and overall passenger experience? Why or why not? Explain.