Technology is rapidly transforming the travel industry, reshaping how we plan and experience travel. Today, digital technologies give travelers more control, making services like meal ordering and taxi booking via smartphone convenient. Innovations such as online platforms and AI have made travel more accessible and streamlined for a wider audience.
Read this article to learn how technology is changing the travel industry.
Vocabulary Questions:
- What does “conjure up” mean? “Pricing Models and AI Airlines and hotels use machine learning algorithms to weigh out market rates, demand curves, and consumer intent data to conjure up the best price strategies.” Use this in a sentence.
- What is the meaning of “make the hurt go away” in this context? “They rely on vast mountains of customer preference, booking history and behaviour data to offer personalized recommendations that should make the hurt go away.“ Make a sentence with this.
- Define “new frontier”. “These technologies are likely to improve even more as time goes on, making travel a lot easier and giving us all the opportunity to discover new frontiers.” Use this phrase in a sentence.
Discussion Questions:
- What role does AI play in personalizing the travel experience for users?
- What challenges might travelers face as technology becomes more integrated into the travel industry?
- How has the increasing reliance on technology affected the traditional roles of travel agents or agencies?
- What are your thoughts on this statement: “These technologies are likely to improve even more as time goes on, making travel a lot easier and giving us all the opportunity to discover new frontiers.”?