South Korea Influencers

B1 – Intermediate

Social media has allowed for anyone to create contents. Because of this freedom, people can impact certain information and decisions. These people are called influencers.

Influencers are now becoming celebrities. They interact with their audience through online activities. This business is booming.

South Korea has recognized this opportunity. They support this culture by providing courses and business integration.

Learn more about the influencer culture in South Korea on the link below.

https://www.newsinlevels.com/products/south-korea-influencers-level-1/

Discussion Questions:

  1. What do you think of influencers? Why do you think they are so popular now?
  2. What are the positive and negative effects of influencers?
  3. Do you agree that social media affects some of our decisions? Please explain and/or give examples.
  4. Do you know some popular influencers? Who are they and what made them famous?
  5. Are there famous influencers in your country? What do they do? Do you follow some of them?
  6. What professions/industries would benefit from influencers?
  7. Is getting a degree to become an influencer a good idea? Why or why not?
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One reply on “South Korea Influencers”

1. I have a good opinion about the influencers. But I think that a control is necessary. I think they are so popular now due to media platforms. Influencers promote products and services of different brands on social media platforms.
2. The positive effects of influencers are for example that Influencer marketing reduces costs for companies, original content, Interaction with Followers Most popular influencers on social media interact with their followers through comments, live sessions, etc. Collaborations with Brands and Celebrities
3. Yes. I agree that social media affects some of our decisions. The negative effects of influencers are the influencers can use their power to make you buy into something you do not need, influence on materialism.
4. There are many popular influencers. They tell things about their lives. And they show clothes that you can buy.
5. Yes, there are famous influencers in my country. They show clothes, trips, publicity of different products. Yes, I follow some of them because I like to see I like to see what clothes they wear and if I like it I can confirm the brand and buy it. In Europe, Spain and Italy are the countries with the most influencers.
6. Cosmetic companies/clothes companies. Influencer marketing reduces costs for companies.
7. A degree to become an influencer is not a good idea. Has no sense.

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