B2 – Upper Intermediate
Do you ever wonder why brands pay a great deal of money on advertisements? A well-thought of ad can make consumers buy your products or avail of your services. Hence, advertising firms ensure their ads catch their market’s attention, to some extent, even if it means misleading them.
Read the article below and get ready to talk about false advertising.
1. Have you ever fallen for a misleading advert?
2. Talk about an advertising campaign that caught your attention recently.
3. What are your thoughts on celebrity endorsements?
4. What factors do you consider when buying a product?
5. What would make an ad more appealing?