South Korea Influencers

B1 – Intermediate

Social media has allowed for anyone to create contents. Because of this freedom, people can impact certain information and decisions. These people are called influencers.

Influencers are now becoming celebrities. They interact with their audience through online activities. This business is booming.

South Korea has recognized this opportunity. They support this culture by providing courses and business integration.

Learn more about the influencer culture in South Korea on the link below.

https://www.newsinlevels.com/products/south-korea-influencers-level-1/

Discussion Questions:

  1. What do you think of influencers? Why do you think they are so popular now?
  2. What are the positive and negative effects of influencers?
  3. Do you agree that social media affects some of our decisions? Please explain and/or give examples.
  4. Do you know some popular influencers? Who are they and what made them famous?
  5. Are there famous influencers in your country? What do they do? Do you follow some of them?
  6. What professions/industries would benefit from influencers?
  7. Is getting a degree to become an influencer a good idea? Why or why not?
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4 replies on “South Korea Influencers”

1. Being an influencer is a good option to make money, but the way is not easy and not everyone becomes one. You must have luck and an idea that resonates with the public. Influencing is popular because most people spend hours and hours in front our cell phones, viewing content on social networks.

2. One positive thing is, for example, that you can make money only using a cell phone. However, you are exposed to critics and the life of an influencer is usually very stressful. For the followers, the influence can be good if the content is positive, but this is not always the case. Sometimes, followers “believe” all the thing they view in social networks.

3. I think that social media affects our decisions. For example, when an influencer recommend a product, normally this product goes viral and its sales increases. This is the case of Shein.

4. Internet is full of influencers, it is imposible to know all of them, but for example a lot of people became influencer during the pandemic, making videos about sport at home or cooking.

5. I know several influencers, and I follow some of them, but in my case, I like influencer who talk about healthy life or sport, but also about stock exchange or cryptocurrencies.

6. In general, all industries can get benefit, for example, industry of clothes, beauty products or technology, but also food/drink industry (for example, avocado became viral and avocado sales increased a lot; another case are the increased sales of energy drinks, like Monster)

7. Well, for my is strange to think about an Influencer Degree at the University, but I think that life is evolving, and business as well. So, it could be one career in the future. At the end, at the university, you are getting acknowledgement to make money in the real life (someone will tell you that the objective of the university is to learn a career, but in essence, the end is to make money with that career).

You have clearly exerted a lot of efforts in coming up with your answers and writing them down. That’s great work!

See how you can revise this sentence:

For example, when an influencer recommend a product, normally this product goes viral and its sales increases.

For example, when an influencer recommends a product, this product normally goes viral and its sales increase.

Keep up the good job!

1. I have a good opinion about the influencers. But I think that a control is necessary. I think they are so popular now due to media platforms. Influencers promote products and services of different brands on social media platforms.
2. The positive effects of influencers are for example that Influencer marketing reduces costs for companies, original content, Interaction with Followers Most popular influencers on social media interact with their followers through comments, live sessions, etc. Collaborations with Brands and Celebrities
3. Yes. I agree that social media affects some of our decisions. The negative effects of influencers are the influencers can use their power to make you buy into something you do not need, influence on materialism.
4. There are many popular influencers. They tell things about their lives. And they show clothes that you can buy.
5. Yes, there are famous influencers in my country. They show clothes, trips, publicity of different products. Yes, I follow some of them because I like to see I like to see what clothes they wear and if I like it I can confirm the brand and buy it. In Europe, Spain and Italy are the countries with the most influencers.
6. Cosmetic companies/clothes companies. Influencer marketing reduces costs for companies.
7. A degree to become an influencer is not a good idea. Has no sense.

You are doing a good job consistently practicing your writing.

See better words you can use in this sentences to express your thought better:

I have a good opinion about the influencers. But I think that a control is necessary.

I have a good opinion about the influencers. However, I think that a control some kind of regulation is necessary.

Keep going with this exercise to improve your skills further.

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