The Rise of Non-Alcoholic Beer

B2 – Upper Intermediate

The increasing demand for non-alcoholic beer is driven by a focus on health and mindful drinking. With advancements in brewing, both major and craft breweries now offer better-tasting options, making it a popular choice for social settings. As wellness trends continue to shape the market, non-alcoholic beer is redefining the way people approach beer consumption.

Watch the video to learn more and be able to answer the questions below.


Vocabulary Questions:

  1. What does the phrase “to get the ball rolling” mean? “We like to think that Athletic [Brewing Company] really got the ball rolling in this space. Non-alcoholic craft beer has been the fastest growing category in beer for four plus years now.” Use the expression in a sentence.
  2. What does “zebra striping” mean? “So the trend of “zebra striping” where people drink alcohol, non-alcohol, alcohol, non-alcohol throughout the night to pace out their session, moderate their ABV intake has become increasingly common.” Use the term in a sentence.
  3. What does “to find one’s footing” mean? “Non-alcoholic beer is still finding its footing in the US.” Use the idiom in a sentence.


Discussion Questions:

  1. Do you think non-alcoholic beer can ever fully replace traditional beer in social settings? Why or why not?
  2. Is the rise of non-alcoholic beer a passing trend, or do you believe it represents a long-term shift in consumer habits? Explain.
  3. Do you think non-alcoholic beer should be marketed differently than regular beer? If so, how?
  4. What factors do you think have contributed the most to the growing popularity of non-alcoholic beer?
  5. Would you be interested in having non-alcoholic beer? Why or why not?
  6. Have you ever done “zebra striping” at an occasion? Why did you do it? If not yet, why haven’t you done it?
  7. “You don’t always have to have alcohol to have fun.” Do you agree or disagree?
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One reply on “The Rise of Non-Alcoholic Beer”

Vocabulary Questions:

1. What does the phrase “to get the ball rolling” mean? “We like to think that Athletic [Brewing Company] really got the ball rolling in this space. Non-alcoholic craft beer has been the fastest growing category in beer for four plus years now.” Use the expression in a sentence.

To get the ball rolling means having started doing something and keeping it.
This company wants to offer the best product, so they are getting the ball rolling to achieve it.

2. What does “zebra striping” mean? “So the trend of “zebra striping” where people drink alcohol, non-alcohol, alcohol, non-alcohol throughout the night to pace out their session, moderate their ABV intake has become increasingly common.” Use the term in a sentence.

Zebra striping refers to a method of reducing the global alcohol consumption by alternating between alcohol and non-alcohol drinks during a drinking session.
The boy went to a party and applied the zebra striping method because he had a football match the next day.

3. What does “to find one’s footing” mean? “Non-alcoholic beer is still finding its footing in the US.” Use the idiom in a sentence.

To find one’s footing refers having a stable situation after an unstable period.
He has found his footing after few months living in another country.

Discussion Questions:

1. Do you think non-alcoholic beer can ever fully replace traditional beer in social settings? Why or why not?

I don’t think any beer type can fully replace to the other. Both beer types are going to exist in social settings together.

2. Is the rise of non-alcoholic beer a passing trend, or do you believe it represents a long-term shift in consumer habits? Explain.

I think it represents a long-term shift in consumer habits, because with this option people can choose don’t drink alcohol if they are going to drive or do any activity that requires optimal conditions.

3. Do you think non-alcoholic beer should be marketed differently than regular beer? If so, how?

I think both beer types should be marketed in the same way in order to the consumer can choose.

4. What factors do you think have contributed the most to the growing popularity of non-alcoholic beer?

I think social settings had changed and alcoholic beverages are not present in our lifes as before. Also, there are a lot of sporty people who never drink alcohol.

5. Would you be interested in having non-alcoholic beer? Why or why not?

I prefer traditional beer, but I choose non-alcoholic beer when I’m going to drive or something like that.

6. Have you ever done “zebra striping” at an occasion? Why did you do it? If not yet, why haven’t you done it?

I have never done “zebra striping” because I have never thought about this method. Instead, I haven’t drunk alcohol when I didn’t want.

7. “You don’t always have to have alcohol to have fun.” Do you agree or disagree?

I agree, but some people who are introverted may need alcohol to have fun in some situations.

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