B2 – Upper Intermediate
In 2025, launching a business no longer requires deep pockets—just clarity, creativity, and resourcefulness. With access to digital platforms, freelance marketplaces, and zero-cost tools, aspiring entrepreneurs are rethinking what it takes to get started. As traditional barriers fall away, the path to entrepreneurship is open to more people than ever before.
Watch this video to know how you can turn an idea into a business—without spending a dime.
Vocabulary Questions:
- What does “signature content” mean? “Over the last five years, we ran a marketing campaign using a quiz. It got 90,000 leads and we generated 20 million of sales and we’re now going to be sharing with people how that campaign unfolded and how that campaign worked. If you’re interested in that, I’ve put it into a signature piece of content that you can read about.” Use this expression in a sentence.
- What does “call to action” mean? “It was really a methodical process. 3,000 cold DMs into a signature piece of content into a call to action and that’s how I got that business off the ground.” Make a sentence with this term.
- What does “cold outreach” mean? “The reason most people don’t like cold outreach is because we’re taught not to do this. We are taught as children, “Don’t talk to strangers.”, “Don’t bother people.”.” Use this phrase in a sentence.
Discussion Questions:
- What are your thoughts on the tips shared in the video? Do you agree or disagree with any of them?
- Do you believe that starting a business with no money is a realistic goal for most people? Why or why not?
- In your opinion, what is the biggest challenge entrepreneurs face when launching a business with no capital?
- When funds are limited, do you think businesses should focus on offering free services or products initially to attract customers? Why?
- How do you feel about the statement: “This is how you start your business with no money. You don’t need capital, you need an in-demand skill.”? Do you agree with it? Why or why not?