Forever 21’s Downfall and Bankruptcy

B2 – Upper Intermediate

Forever 21 made billions in revenue and was one of the fastest-growing fashion empires. Now, the owners have filed for bankruptcy after struggling to keep up with the rise of e-commerce. As one of the largest occupants of American shopping centers, a massive shutdown of Forever 21’s stores could aggravate the ongoing retail apocalypse.

Watch the video about how Forever 21’s success and downfall.

Discussion Questions:

1. In your opinion, where did Forever 21 go wrong?

2. What can filing for bankruptcy do to a company? What are the advantages and disadvantages?

3. In your opinion, what can the retailers do to save Forever 21?

4. What can Forever 21’s bankruptcy mean for the future of fast fashion?

5. Talk about some of the most popular fashion companies in your country?

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2 replies on “Forever 21’s Downfall and Bankruptcy”

1. I think Forever 21 had an agressive expansion in short term that didn’t allow them to plan and adapt to new costumer behaviour.
2. Normally a bankruptcy could mean the end of the business. Once you get to that point it’s quite hard to bounce back. But this situation could also have some advantages, such as: restructure, diversify your business, create new ideas and start from zero with a different concept.
3. The retailers could try to save Forever 21 by shutting down the stores that are not profitable. They should focus on a smaller amount of stores and restructure the entire business. They could also try to rebrand, bet on quality over quantity and focus on e-commerce.
4. The bankruptcy of the brand has shown that fast fashion with low prices and less quality won’t last. There will always be competitors who will adapt faster to the customer needs.
5. Spain has some popular fashion companies like Zara, Mango. Retail customer have changed their habits and they buy mostly online. More and more people are betting on sustainable commerce. Also the pandemic situation has taught us that we really don’t need so many material things and should look more into quality than quantity.

Welcome to the Phoneenglish blog! Impressive work on your first entry.

Please take note on how you can improve this sentence a little more:

Once you get to that point it’s quite hard to bounce back. But this situation could also have some advantages, such as: restructure, diversify your business, create new ideas and start from zero with a different concept.

Once you get to that point, it’s quite hard to bounce back. But this situation could also have some advantages, such as: the opportunity to restructure and diversify your business, create new ideas, and start from scratch with a different approach.

We are looking forward to hearing more from you in the future!

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