Tag: Business

Boycotts Amidst Israel’s War on Gaza Are Hurting Brands

B2 – Upper Intermediate

The ongoing Gaza conflict has prompted a wave of consumer activism, with many choosing to boycott US brands as well as brands that support Israel as a sign of protest.

This phenomenon reflects growing concerns and solidarity with the situation. However, it also raises questions regarding its effectiveness. Some individuals are skeptical whether this action hurts the boycotted brands.

Read this article to learn about the effects of consumers’ boycotts on brands who are perceived to support Israel’s war on Gaza.

https://www.aljazeera.com/news/2024/2/6/israels-war-on-gaza-are-boycotts-hurting-us-brands

Vocabulary Questions:

  1. What does the phrase “to draw the ire” mean? “Fast food giant McDonald’s drew the ire of Israel’s critics, especially in the Middle East, when its Israel branch gave thousands of free meals to Israeli troops in October, the month the country launched its bombardment and ground offensive in Gaza, which have now killed more than 27,000 people.” Give a similar expression and make a sentence with “to draw the ire”.
  2. What does “fraught negotiation” mean? “Both sides are engaged in ongoing, fraught negotiations on labour issues with the union demanding better pay and more consistent scheduling for workers.” Use this phrase in a sentence.
  3. What is the meaning of “to be caught in the crossfire“? “The fizzy drinks manufacturer has long been caught in the crossfire of conflict in the Middle East.” Make a sentence with this idiom.

Discussion Questions:

  1. What are your thoughts on individuals boycotting brands that support Israel?
  2. How might the effectiveness of the boycott be measured, and what challenges might arise in assessing it?
  3. Are there alternative methods of protest or activism that individuals could pursue instead of boycotting brands?
  4. Have you personally considered participating in the boycott of US brands or brands supporting Israel in response to the Gaza conflict?
  5. How can individuals best support humanitarian causes like those affected by the Gaza conflict, beyond consumer activism?

Soda Wars as Subway Switches to Pepsi over Coke

B2 – Upper Intermediate

In the constantly changing world of what consumers like and the partnerships between brands, the competition among big soda companies has always been exciting to watch. But lately, things have gotten even more intense because Subway, the famous sandwich chain, has decided to switch from serving Coca-Cola to Pepsi.

Watch the video and take a closer look at this cola clash and how it might affect the soda business.

Vocabulary Questions:

  1. What does the expression “to tug at the heartstrings” mean? “Pepsi tapping into star power. While Coca-cola tugs on [sic] heartstrings.” Use the idiom in a sentence.
  2. What does the phrase “to bubble up” mean in this sentence? “The battle between Coca-Cola and Pepsi has been bubbling up for two decades.” Use it in a sentence.
  3. What does the phrase “to ramp up” mean? “The clash of colas ramping up as they try to prevent business from going flat.” Give one sentence using this expression.

Discussion Questions:

  1. In your opinion, which soda brand—Coca-Cola or Pepsi—holds greater influence over consumer preferences and brand loyalty in today’s market? Why do you think so?
  2. Do you believe Subway’s decision to switch to Pepsi will have a significant impact on its customer base and overall sales? Why or why not?
  3. As a consumer, would Subway’s choice of soda supplier influence your decision to visit their restaurants? Why or why not?
  4. Do you think Subway’s switch from Coke to Pepsi will spark similar changes in other fast-food chains’ beverage partnerships? Why or why not?

Bitcoin at a Record High

B1 – Intermediate

Bitcoin is a type of digital currency that isn’t controlled by any government or bank. It’s created and managed using a technology called blockchain. People can use Bitcoin to buy things online or trade it like stocks. Its value can change a lot and there’s only a limited amount of Bitcoin that will ever exist.

Listen to this audio and read the transcript about Bitcoin being at a record high.

https://www.newsinlevels.com/products/bitcoin-at-a-record-high-level-2/

Vocabulary Questions:

  1. What does “cryptocurrency” mean, “The cryptocurrency hit 69,202 dollars and surpassed its peak in November 2021.” Use it in a sentence.
  2. What does “surpass” mean? “The cryptocurrency hit 69,202 dollars and surpassed its peak in November 2021.” Give two (2) synonyms or similar expressions and use ‘surpass’ in your own sentence.
  3. In trading, what does the term “spot” mean? “Investor interest increased rapidly after the Securities and Exchange Commission approved 11 spot bitcoin ETFs.” Use it in a sentence.

Discussion Questions:

  1. What are your thoughts on Bitcoin and other cryptocurrencies?
  2. What are the potential risks and benefits associated with investing in Bitcoin? Elaborate.
  3. What are some potential factors driving the fluctuations in Bitcoin’s value
  4. How might the fluctuation in Bitcoin’s value impact investor sentiment and the market?
  5. Why do you think more people are becoming interested in Bitcoin? Explain.

Trick in London 

B1 – Intermediate

In the heart of London, there’s a special bus stop that’s become very famous. It’s equipped with an incredible screen that displays extraordinary scenes.

As people react to these fantastical images, the bus stop becomes a source of excitement and an escape from the normal busy city life.

Listen to this audio and read the transcript about this advertising board at a bus stop in London.

https://www.newsinlevels.com/products/trick-in-london-level-3/

Vocabulary Questions:

  1. What does “to get the shock of one’s life” mean in this sentence, “People waiting at a busy central London bus stop got the shock of their lives when they were suddenly faced with an alien invasion, giant robots, or a Bengal tiger on the run.” Give two (2) synonyms or similar expressions and use ‘to get the shock of one’s life’ in your own sentence.
  2. What does “on the run” mean in this sentence, “People waiting at a busy central London bus stop got the shock of their lives when they were suddenly faced with an alien invasion, giant robots, or a Bengal tiger on the run.” Give two (2) synonyms or similar expressions and use ‘on the run’ in your own sentence.
  3. What does “augmented reality” mean in this sentence. “Augmented reality technology gave the illusion of the bus stop advertising board being see-through, allowing unexpected anything to be projected over the real imagery.” Give two (2) synonyms or similar expressions and use ‘augmented reality’ in your own sentence.

Discussion Questions:

  1. What is your opinion on this special screen?
  2. What are the positive and negative things about it?
  3. Do you think it is a good advertising strategy? Explain.
  4. What are other places where similar screens can be installed? Why do you think these screens are necessary there?
  5. How does the presence of the special screen affect people’s experience waiting at the bus stop?
  6. Talk about your own experiences with public art installations or interactive technology in urban places.

Airline to Weigh Luggage and Passengers

B1 – Intermediate 

When we travel by plane, we have to be mindful about how much our luggage weighs.

Airlines set strict weight limits on our baggage allowance to ensure their planes do not go beyond the maximum weight so that they take off and land safely.

Read the article about Finland’s national airline’s plans to weigh their passengers on their flights. Be ready to answer the questions that follow.

https://breakingnewsenglish.com/2403/240304-weighing-airline-passengers-4.html

Vocabulary Questions:

  1. What does “exceed” mean, “Airplanes should not exceed the maximum weight for safe take-offs and landings.”? Give 1-2 synonyms or similar expressions and use “exceed” in your own sentence.
  2. What does “to step on scales” mean, “Volunteers are stepping on scales at Helsinki Airport’s departure gates.”? Give 1-2 synonyms or similar expressions and use “to step on scales” in your own sentence.
  3. What does “to have peace of mind” mean, “It said travellers could have “peace of mind” about their personal information.“? Give 1-2 synonyms or similar expressions and use “peace of mind” in your own sentence.

Discussion Questions:

  1. What is your opinion on weighing passengers on flight? 
  2. What are the pros and cons of weighing airline passengers?
  3. Would you agree to be weighed in at the airport? Why or why not?
  4. Share your views on this statement, “Weight is a personal topic.”.
  5. What are other ways safety standards on flights can be met?

Eurozone Economy

B1 – Intermediate

The Eurozone economy refers to the collective economic system of the European Union (EU) member states that have adopted the euro as their official currency.

Governed by the European Central Bank (ECB), the Eurozone aims to promote economic stability and facilitate trade and investment among its member states through monetary integration.

Listen to this audio and read the transcript about the Eurozone economy.

https://www.newsinlevels.com/products/eurozone-economy-level-3/

Vocabulary Questions:

  1. What does “narrow margin” mean in the sentience, “The eurozone’s economy struggled to grow last year, avoiding a recession by a narrow margin, in contrast to the global economic expansion.” Give two (2) synonyms or similar expressions and use ‘narrow margin’ in your own sentence.
  2. What does “key player” mean in this sentence, “Germany, a key player in the euro area, faced an industrial downturn, impacting the entire region.” Give two (2) synonyms or similar expressions and use ‘key player’ in your own sentence.
  3. What does “subside” mean, “Economists predict a slow recovery, with household consumption expected to drive growth as energy prices stabilize and inflation subsides.” Give two (2) synonyms or similar expressions and use ‘subside’ in your own sentence.

Discussion Questions:

  1. How do economic problems in Germany affect the overall performance of the eurozone economy? Explain.
  2. What are possible long-term implications of the eurozone’s economic problems and how might it affect the future economic policies and strategies within the region? Elaborate and explain.
  3. How might strikes and protests about high prices impact consumer confidence and economic stability within the eurozone?
  4. How do you think the economic struggles of the eurozone might impact the daily lives of individuals living within the member countries?

Popular Water Bottle

B1 – Intermediate 

In the middle of many environmental problems we have today, people are becoming more and more sustainability-conscious. One of things we want to reduce is the single use of plastics. A solution is using less plastic cups and bottles for drinks or water. 

Then, a new trend started with people using reusable tumblers. 

One of the most famous water tumbler brands is Stanley that is well-known for its durability and double-walled vacuum insulation.

Listen to this audio and read the transcript about the popular water bottle brand Stanley cups.

Be ready to answer the questions that follow.

https://www.newsinlevels.com/products/popular-water-bottle-level-3/

Vocabulary Questions:

  1. What does “sought-after” mean, “Stanley cups, particularly limited editions, have become highly sought after and are re-selling for hundreds of dollars.” Give 2 synonyms or similar expressions and use the word ‘sought after’ in your own sentence.
  2. What does “word-of-mouth” mean, “Marketing expert Camille Moore emphasizes that Stanley succeeded by creating a great product, relying on word-of-mouth and social media rather than traditional advertising.”? Use this expression in a sentence.
  3. What does the verb “to skyrocket” mean? “Despite being around since 1913, Stanley’s fortunes skyrocketed after the introduction of the 1.2-liter ‘Quencher’ tumbler in 2016.” Use this word in a sentence.

Discussion Questions:

  1. Why are Stanley cups very popular?
  2. What is your opinion about Stanley’s strategy to promote its products/brand by creating a great product, using word-of-mouth and social media instead of traditional advertising? 
  3. Do you own a reusable water bottle? Why or why not?
  4. What are the good things about using reusable water bottles?
  5. Do you think that they are a solution to our environmental problems? Explain.

What is Accounting?

B1 – Intermediate

In simple terms, accounting refers to recording and reporting financial information. It often involves measuring, summarizing, and analyzing a business or corporation’s sales figures and communicating them to tax authorities. 

Watch the video to know more about accounting and how it keeps a systematic and accurate record of company’s activities.

Vocabulary Questions:

  1. What is the meaning of the word “challenging”? “I think you could see that could be quite challenging“. Use it in a sentence.
  2. What is the meaning of the word “proficiency”? “However, if you had some proficiency in the foreign language your trip would likely be enjoyable”. Use it in a sentence.
  3. What is “immersion”? “So, how do students study for language classes? With practice and immersion.” Use it in a sentence.

Discussion Questions:

  1. According to the speaker, how should students study both languages and accounting?
  2. What is accounting for?
  3. Do you agree with the speaker when he said, “Accounting is really a foreign language class?” What do you think he meant by this? Share your points of view.
  4. How is accounting similar to any other subjects?
  5. Why is accounting important in a business?

Store Staff Get Body Cameras for Protection

B1 – Intermediate

A new security measure has been rolled out for Tesco workers in the UK following the rise in violent attacks on its staff recently. The company has invested tens of millions of pounds in four years on different security measures such as door access systems, protection screens etc.

Let’s read the article and know more about this new protective measure Tesco has for its staff.

https://breakingnewsenglish.com/2309/230907-supermarket-workers.html

Vocabulary Questions:

  1. What is the meaning of the verb “punch“? “More and more staff are being punched or threatened with knives by angry people.” Use it in your own sentence.
  2. Define the word “assault“.”A spokesperson said the number of physical assaults on its workers has risen by a third in a year.” Use it in a sentence and give two synonyms.
  3. What does the word “scourge” mean in this context? “Crime is a scourge on society, and an insult to shoppers and [shop] workers.” Use it in a sentence.

Discussion Questions:

  1. Why are Tesco workers offered to wear body cameras?
  2. According to the article, why are supermarket staff being attacked in the UK?
  3. What security measures do supermarkets in your country have for its workers?
  4. What do you think of body cameras as a means to protect supermarket employees from possible attacks?
  5. Share your thoughts on this, “Attacks on supermarket staff are a sign that Britain is “broken”.“.
  6. What are some safety and security measures at your job?

Property

B1 – Intermediate

They say owning a property is probably one of the wisest investments one can ever make. Houses, buildings, and lands continue to increase in value through time.

However, for many people, the property market can be very intimidating and confusing.

Listen to this audio and read the transcript about property owning.

https://listenaminute.com/p/property.html

Vocabulary Questions:

  1. What does ”to rise in value” mean? “Buying property usually guarantees your investment will rise in value.” Use this phrase in your own sentence.
  2. What does ”to play something” mean? “If you have a lot of extra cash, you can play the world property market.” Use this phrase in your own sentence.
  3. What is a “hidden cost”, “I don’t like all the hidden costs involved in buying a property.”? Use this phrase in a sentence.

Discussion Questions:

  1. Do you agree or disagree to this: “Property is one of the best investments you can make.”? Explain your opinion.
  2. Knowing that “Places like Dubai and other areas of the Gulf are good places to buy at the moment.”, would you buy properties if you had the money? Why or why not?
  3. Do you know some people who have made a lot of money from investing in properties? Talk about him/her/them.
  4. Is it common in your country for people to have more than one property under their name? Why or why not?
  5. How knowledgeable are you about the property market?