B2 – Upper Intermediate
Snap, the parent company of Snapchat, plans to cut about 1,000 jobs as it tries to reduce costs and improve efficiency. The move follows pressure from an activist investor and reflects the company’s growing reliance on artificial intelligence, which it says is helping smaller teams work faster and handle more tasks.
Read this article to learn more about it.
https://www.theguardian.com/technology/2026/apr/15/snap-inc-blames-ai-worker-layoffs
Vocabulary Questions:
- What is an “activist investor“? “Cuts by Snapchat’s parent company come in response to a declining stock price and pressure from an activist investor.” Make a sentence with this. Give a synonym.
- What does “mass layoff” mean? “Snap, which owns the photo- and video-sharing app Snapchat, joins a host of other tech companies that have carried out mass layoffs amid the AI boom.” Use this in a sentence. Give a synonym.
- Define “murky” “Although Spiegel’s memo stated that the company had already seen productivity benefits from AI, many experts and workers believe that the reality of receiving gains from implementing AI is murkier.” Use it in a sentence. Give a synonym.
Discussion Questions:
- Why do you think companies like Snap are cutting jobs while investing more in AI?
- Do you think AI is truly replacing human work, or are companies using it as a reason to reduce costs? Share your insights.
- What are the possible benefits of running a company with smaller, AI-assisted teams?
- Do you think tech companies are moving too quickly toward AI-driven workplaces? Explain.
- If your company said that AI could now do part of your job, how would you respond?