Ice Cream Business

B1 – Intermediate

Nestlé is one of the biggest food companies in the world. One of their products is ice cream. However, it has not been successful in the US so they decided to sell the business to another company.

Read the transcript and listen to the audio about Nestlé’s ice cream business from the link below.

https://www.newsinlevels.com/products/ice-cream-business-level-1/

Discussion Questions:

  1. What do you know about the companies Nestlé and Froneri?
  2. Are you a fan of ice cream? What is/are your favorite flavor/s?
  3. How popular is ice cream in your country? What are other popular desserts there?
  4. Is the ice cream business doing well in your country? Why or why not?
  5. What is your opinion on Nestle’s decision to sell their ice cream business to another company?
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19 replies on “Ice Cream Business”

1. Nestlé is a multinational food company well known in Europe, In Spain there are 10 production centres, 4 of them in Catalonia, the market share in Sapin is over 2.500 millions euros.
I don’t know much about Foneri, only that the article comments on.
2. I’m not a big fan of ice cream, I’m more fan of the “orchata”, but I really like to combine it with nougat ice cream.
3. In Spain ice cream is popular although not as popular as it can be in Italy.
One of the most popular dessert in Catalonia is the Catalan cream, it’s like pastry cream and has a layer of burnt sugar on top.
4. I guess so, in Spain we have the company Frigo wich is part of the multinational Unilever, it has a market share of 220 millions in Spain.
5. I understand that Nestlé would do a study of the US market prior to making the decision and would see a greater opportunity for growth selling its US ice cream business to Foneri.

You did a good job with your writing exercise for this lesson!

See some minor changes you can make in this response to improve it:

Nestlé is a multinational food company well known in Europe, In Spain there are 10 production centres, 4 of them in Catalonia, the market share in Sapin is over 2.500 millions euros.

Nestlé is a multinational food company that is very well-known in Europe. In Spain, they have ten production centres, four of them are in Catalonia. The company’s market share in Sapin is over 2.5 million euros.

Great going with this exercise!

1. What do you know about the companies Nestlé and Foneri?
Nestlé is a very well-known company in Spain because it has a lot of food products in the market. However, I don’t know Foneri, it is the first time I have heard of it.

2. Are you a fan of ice cream? What is/are your favorite flavor/s?
Yes, I love eating ice cream, of many different flavors although the one I like the most is strawberry when it is natural not synthetic.

3. How popular is ice cream in your country? What are other popular desserts there?
In Spain it is very popular. The reason is that we have good, I mean hot, temperatures in a long part of the year, so eating an ice cream is a good and sweet way to fight this hot.

4. Is the ice cream business doing well in your country? Why or why not?
I guess so, for the reason I told before.

5. What is your opinion on Nestle’s decision to sell their ice cream business to another company?
I supose they did the math and they saw that this transaction would be profitable for them. If they have become the biggest food company in the world is because they always think how to earn more money, so every decision is led by this goal.

Thanks for sharing your thoughts about this topic.

Take a look at how to revise this response:

I supose they did the math and they saw that this transaction would be profitable for them. If they have become the biggest food company in the world is because they always think how to earn more money, so every decision is led by this goal.

I suppose they did the math and they saw that this business move would be profitable for them. If They have become the biggest food company in the world is because they always think how to make huge revenues. So, I imagine that their every decision is aligned to this goal.

Keep working on better word choices. Until your next entry!

What do you know about the companies Nestlé and Foneri?

I have known Nestle company since i was a kid, because they have a lot of products for children, they produce baby food and chocolates, I didnt know that they produce ice creams too. And about Foneri i dont say anything because I didnt listen this company before.
Are you a fan of ice cream? What is/are your favorite flavor/s?
I only eat ice cream in the summer, not all year. My favourite flavor is vanilla flavor.
How popular is ice cream in your country? What are other popular desserts there?
In my country ice cream is not the most tipical desert, the most popular desert is “crema catalana” or “mel y mató”, its like fresh chease with honey.
Is the ice cream business doing well in your country? Why or why not?
I don’t know at all, but i think that in spain people eats icecream in warm springs.
What is your opinion on Nestle’s decision to sell their ice cream business to another company?
Its a very good decision because in US are the best target for the company.

You did well in practicing your writing skills again.

See how you can revise this sentence:

Its a very good decision because in US are the best target for the company.

It’s a very good decision because in the US, are it is the best target for the company.

You can continue to improve through this exercise.

*What do you know about the companies Nestlé and Foneri?
– Nestlé It’s a famous company here in Spain, but it’s better know per its chocolate than for its Ice-cream. However, I don’t know Foneri at all.
*Are you a fan of ice cream? What is/are your favorite flavor/s?
-Yes I am, I love Ice cream, I like to eat it all the year and my favourite flavor is pistachio.
*How popular is ice cream in your country? What are other popular desserts there?
– Eating Ice cream is really popular in Spain. The weather in Spain can be very hot so an Ice cream is always a good option. But I think that the most popular dessert in Spain is the Cheese-cake or Grandma’s cake.
*Is the ice cream business doing well in your country? Why or why not?
– I don’t know much about the ice cream business but you can see Ice cream shops everywhere so I think It’s doing very well.
*What is your opinion on Nestle’s decision to sell their ice cream business to another company?
– I think that a Company like Nestle don’t do this kind of decision without knowing it’s the best for them.

Keep going with your writing practice. You are doing very well so sar.

Take a look at how you can express this sentence a little better:

I think that a Company like Nestle don’t do this kind of decision without knowing it’s the best for them.

I think that a company like Nestlé wouldn’t make this kind of decision without knowing it’s the best course of action for them to take in that moment.

Thanks for sharing your thoughts.

1. Nestle is very famous company in Spain. But Nestle is more famous for chocolate than for ice cream.
Regarding “Foneri” it is the first time that I see this brand. I think no Foneri ice creams in Spain.
2. I am not a fan of ice cream. I eat ice cream during the summer period but never in winter. Sometimes with a dessert (for example brownie + vanilla ice cream).
3. Ice creams are popular but especially in the summer.
4. Yes, I think the ice cream business is doing well in my country because Spain is a country with sun and high temperatures during the summer period. And consumption increases during these months.
5. My opinion on Nestle’s decision to sell their ice cream business to another company is good. They decided because the results are not very successful, and they win more if they sell their ice cream business. I think the American people prefer an American Brand. Perhaps this is the reason of bad results.

Nice work writing your answers!

Here is how you can improve this sentence:

Ice creams are popular but especially in the summer.

Ice creams are commonly eaten, but I think only especially in the summer.

Until your next entry!

Discussion Questions:
1. What do you know about the companies Nestlé and Foneri?
I didn’t know anything about Foneri Company before reading the text, and after this, I have been able to know that is one of the most important companies ice- cream producers in the world. About Nestle Company, I knew a lot of things, such as being a producer of ice creams, milk, coffee, chocolate, and biscuits.
2. Are you a fan of ice cream? What is/are your favorite flavor/s?
Yes, I’m a fan of ice cream and other kinds of sweet food like chocolate cakes and lemon cakes or sweets. When I go to an ice cream bar or terrace, I usually take a stratacinella with vanilla ice cream, or nut with canella is another of my favorites.
3. How popular is ice cream in your country? What are other popular desserts there?
Sincerely, since I was a child I have been able to see that all people around my town, In Barcelona city, and In Spain, my country, love ice cream. Obviously, is more common in spring and summer than in the winter season. It is very frequent that friends and family over here go out to take something on the terraces and ice cream is one of the favorite choices for the Spanish people.
4. Is the ice cream business doing well in your country? Why or why not?
Well, I think there is a business that works very well in general, specifically in coastal areas in the summer season where people who have business in these areas takes so much profit during this season. However I have been able to see other ice cream businesses in other areas where the business doesn’t work as well as in other areas as I said before.
5. What is your opinion on Nestle’s decision to sell their ice cream business to another company?
I think Nestle made a good decision selling their ice cream business in the US to another company because last years their sellings were decreasing and sold their ice cream business to Foreni, to revitalize the ice cream sector, is a fantastic idea because Foreni will be able to manage very well the production and selling the ice cream in the US.

Thank you for writing your answers to your lesson’s discussion questions.

Here are a few things you can improve:

I have been able to know that is one of the most important companies ice- cream producers in the world.

I have learned that it is one of the most important ice cream companies in the world.

It is very frequent that friends and family over here go out to take something on the terraces and ice cream is one of the favorite choices for the Spanish people.

It is very usual for friends and family over here to go out to take something on the terraces and ice cream is one of the favorite choices for the Spanish people.

Until your next entry!

1. Nestle is a multinational food company with a presence in many countries with brands of all kinds

However from Foneri it is the first time I hear the brand

2. I’m a big fan of ice cream even in winter I can eat vanilla ice cream and if it’s with a brownie uff so much better

3. Very popular, more than a brand i would say that there are many Italian ice cream business that make the ice cream themselves.

4. I guess they do better in summer but still in winter I see people buying ice cream

5. Nestle is a very large corporation and I don’t think they have sold anything without actually having a good return on profit.

Great job practicing your writing skills.

Here is one sentence you can revise with proper word order and verb tense:

However from Foneri it is the first time I hear the brand

However, it is the first time I’ve heard of the brand Foneri.

Keep your consistency in your writing practice to improve further.

What do you know about the companies Nestlé and Foneri?
I know about Nestlé, this company produce food, like as: chocolate, oats, juices, food for baby, cookies, ice cream, etc. It’s a big company and this have a big market in latin America.
However, I don’t know about Foneri. I am knowing this company with this article. I was amazed, when I read that this company is one of the largest companies in the world.

Are you a fan of ice cream? What is/are your favorite flavor/s?
No, I am not fan of ice cream. I like ice cream but if I don’t eat, I don’t miss it. However, my son love the ice cream and if we go to anywhere, we always eat ice cream.

How popular is ice cream in your country? What are other popular desserts there?
Ice cream in my country is very popular. People eat ice cream any time of the year. In Spain there are very popular desserts and each region has its own dessert. I like a lot two desserts mainly: manolito and tarta de Santiago. For me these desserts are delicious.

Is the ice cream business doing well in your country? Why or why not?
Yes, it is. Ice cream business doing well in my country in each place there is ice cream business. Each malls have about four ice cream business.

What is your opinion on Nestle’s decision to sell their ice cream business to another company?
It’s ok, this is their strategic. It’s very important that the quality of the ice cream don’t drop and the company should follow a quality objetive with their products and rentability.

It’s great to see that you are keeping up with your writing practice. Good job.

Be a little more careful with the numbers of your nouns and/or verbs here:

I know about Nestlé, this company produce food, like as: chocolate, oats, juices, food for baby, cookies, ice cream, etc. It’s a big company and this have a big market in latin America.

I know about Nestlé. This company produces food, like as: chocolates, oats, juices, baby food, cookies, ice cream, etc. It’s a big company and they have a big market in Latin America.

Don’t stop writing so you can eventually see your skills improve a lot.

What do you know about the companies Nestlé and Foneri? I don’t know anything about Foneri. Nestle y present every morning in my house, with it coffe and cereals and milk for children.
Are you a fan of ice cream? Yes, I am. What is/are your favorite flavor/s? Black Chocolate
How popular is ice cream in your country? What are other popular desserts there? It’s very popular, because here in spain it is really hot in the summer, and an ice cream is always welcome.
Is the ice cream business doing well in your country? I think so. Why or why not? There are a lot of companies selling ice cream around the country, and is very easy to find an ice cream store near you.
What is your opinion on Nestle’s decision to sell their ice cream business to another company? Ice cream may not be Nestle’s specialty, so they have decided to sell it.

You wrote your sentences well. Good job!

Take a look at minor revisions you can make in this sentence:

There are a lot of companies selling ice cream around the country, and is very easy to find an ice cream store near you.

There are a lot of companies selling ice cream around the country, and it is very easy to find an ice cream store near you.

Cheers to your next entry!

Good job writing your answers for this lesson.

Here are a few minor corrections for you:

I know about Nestlé, this company produce food, like as: chocolate, oats, juices, food for baby, cookies, ice cream, etc. It’s a big company and this have a big market in latin America.

I know about Nestlé, this company produces food, such as: chocolates, oats, juices, baby foods, cookies, ice creams, etc. It’s a big company and they have a big market in Latin America.

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