Building a Personal Brand

B2 – Upper Intermediate

Whether one has got a big online presence or not, that can still be considered as personal brand. How we shape it lies in our own hands. Going through the process of building a personal brand might be intimidating, but it can most definitely be a concrete path to not only professional, but also personal development.

It is important to know how to build a brand that encapsulates what you do, who you want to share your your talents and expertise with, and what kind of impact you wish to create in your industry.

Learn more on how to create a personal brand that you are happy about through this video.

Vocabulary Questions:

  1. Define “personal brand”. “In our connected world, every single one of us has a personal brand, whether we like it or not.” Use this phrase in your own sentence.
  2. What does “stumped” mean, “If you’re stumped, think about how you can stand out from the crowd in your industry.“? Give a similar word or phrase and use ‘stumped’ in your own sentence.
  3. What does ”to stand out from the crowd” mean, “If you’re stumped, think about how you can stand out from the crowd in your industry.”? Give a similar word or phrase and use ‘to stand out from the crowd’ in your own sentence.

Discussion Questions:

  1. How important is personal brand important?
  2. People often think of personal branding as bragging, self-promotion, and all about yourself thing. Do you agree or disagree? Explain.
  3. What specific talents or expertise would you like to acquire and what impact do you think it will have on your career if you had them?
  4. What do you think is the biggest impact you’ve created on others so far in your years of being in your profession?
  5. Try to come up with your own mission statement containing the following: who you are, what you do, who you do it for, and the transformation you can create in people’s lives.
  6. What are your thoughts on this: “70% of hiring professionals have rejected a candidate because of something they found online.”?
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2 replies on “Building a Personal Brand”

Define “personal brand”: For me, personal brand would be the image that you try to project to the world, and the effort implicated in making others see that image, and not other parts of the self.

What does “stumped” mean: I think it means that you are unable to solve a problem. For example, “I have a lot of projects and not enough resources. I’m stumped about how I’m going to organize it”.

What does ”to stand out from the crowd” mean: To be more noticeable than others. For example, “My colleague is not only a great engineer, but he has great interpersonal skills. He really stands out as a worker”.

Good work trying to practice writing. Keep at it!

Here is a sentence you can improve:

I’m stumped about how I’m going to organize it.

I’m stumped by how I’m going to deal with it.

Just continue with this exercise.

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