McDonald’s Respond to Backlash Over Rising Prices

B2 – Upper Intermediate

McDonald’s and other fast-food chains have recently become focal points of controversy as they wrestle with the consequences of raising prices on their menus. This backlash has ignited extensive discussions and examination regarding the affordability and availability of fast food, a sector traditionally linked with convenience and budget-friendly choices.

Watch the video to know more about it and be able to answer the questions below.

Vocabulary Questions:

  1. What does the idiom “to leave a bad taste in the mouth of someone” mean? “Prices at the Golden Arches leave a bad taste in the mouth of consumers who just want value.” Give two (2) synonyms or similar expressions and use ‘to leave a bad taste in the mouth of someone’ in your own sentence.
  2. What does “foot traffic” mean? “At Chipotle, sales and foot traffic rose in the quarter despite that 3% hike in menu prices in October.” Make a sentence using this term.
  3. What does the word “leeway” mean, “That’s one store on the Connecticut turnpike. These franchisees have a lot of leeway.“? Use the word in your own sentence.

Discussion Questions:

  1. What factors do you believe have contributed to McDonald’s decision to raise prices, and do you think these reasons justify the backlash from consumers?
  2. In your opinion, how might the rising prices at McDonald’s impact consumer behavior and their perception of the brand?
  3. Do you think McDonald’s has a responsibility to provide affordable options for consumers, or is it acceptable for them to adjust prices in response to economic factors?
  4. How could McDonald’s effectively regain consumer trust and loyalty following the negative reaction to its price adjustments?

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2 replies on “McDonald’s Respond to Backlash Over Rising Prices”

1.- “to leave a bad taste in the mouth of someone” means that it is something annoying.
A Synonyms are:
“To leave a sour impression on someone”
“To leave a bitter taste in someone’s mouth”
The last goal conceded by Real Madrid leaves a bad taste in the mouth of the supportes after winning 3-1

2.- “Foot traffic” refers to the rise of people going to the restaurant in the case of the complete sentence.

Use in a sentence: The foot traffic rises in shopping center at Christmas

3.- “leeway” referes to have freedom or flexibility to make decisions
John has a lot leeway to decice the beginning of his workday, as long as he works eigth hours per day

Welcome to the Phone English blog! Thank you for writing your first entry! You did a good job. You may also answer the discussion questions in your next ones.

Here is how you can write this sentence a bit better:

John has a lot leeway to decice the beginning of his workday, as long as he works eigth hours per day

John has a lot of leeway to decide the beginning of his workday, as long as he works eight hours per day.

Remember to be a little mindful about the words’ spelling.

Hope you can continue doing this exercise.

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