B2 – Upper Intermediate
Technology is rapidly transforming the travel industry, reshaping how we plan and experience travel. Today, digital technologies give travelers more control, making services like meal ordering and taxi booking via smartphone convenient. Innovations such as online platforms and AI have made travel more accessible and streamlined for a wider audience.
Read this article to learn how technology is changing the travel industry.
Vocabulary Questions:
- What does “to be at the heart of something” mean? “How technology is changing the travel industry is a question that has been at the heart of transformative change reshaping the travel industry over recent years.” Use this phrase in a sentence.
- What does “at large” mean in this context, “Technology is touching every part of travel, from planning trips to improving the experience at large.” Use this phrase in a sentence in the same context. Give another meaning of “at large”.
- What is the meaning of “to put the power back into one’s hands“? “This move has put planning and organizing power back into the hands of travellers, who can now custom-make their plans.” Make a sentence with this expression.
Discussion Questions:
- What role does AI play in personalizing the travel experience for users?
- What challenges might travelers face as technology becomes more integrated into the travel industry?
- How has the increasing reliance on technology affected the traditional roles of travel agents or agencies?
- How has technology benefited you in terms of traveling?
- What are your thoughts on this statement, “These technologies are likely to improve even more as time goes on, making travel a lot easier and giving us all the opportunity to discover new frontiers.“?