B2 – Upper Intermediate
Humanity has created 6.3 billion metric tons of plastic waste and only 9% of that has been recycled. Cosmetic company LUSH recognized how much of that waste comes from packaging within the cosmetic industry and vowed to make a change. The company now features a wide variety of products that come without packaging—also known by their terms as “naked. Some of these products include shampoo bars and shower gels.
Watch the video and be able to discuss the questions that follow:
Discussion Questions:
- What do you think of packageless beauty products?
- With the arrival of zero waste products, what will happen to label information and brand communication of the products?
- What do you think are the advantages and disadvantages of using “naked” products?