B2 – Upper Intermediate
Technology is rapidly transforming the travel industry, reshaping how we plan and experience travel. Today, digital technologies give travelers more control, making services like meal ordering and taxi booking via smartphone convenient. Innovations such as online platforms and AI have made travel more accessible and streamlined for a wider audience.
Read this article to learn how technology is changing the travel industry.
Vocabulary Questions:
- What does “to be at the heart of something” mean? “How technology is changing the travel industry is a question that has been at the heart of transformative change reshaping the travel industry over recent years.” Use this phrase in a sentence.
- What does “at large” mean in this context, “Technology is touching every part of travel, from planning trips to improving the experience at large.” Use this phrase in a sentence in the same context. Give another meaning of “at large”.
- What is the meaning of “to put the power back into one’s hands“? “This move has put planning and organizing power back into the hands of travellers, who can now custom-make their plans.” Make a sentence with this expression.
Discussion Questions:
- What role does AI play in personalizing the travel experience for users?
- What challenges might travelers face as technology becomes more integrated into the travel industry?
- How has the increasing reliance on technology affected the traditional roles of travel agents or agencies?
- How has technology benefited you in terms of traveling?
- What are your thoughts on this statement, “These technologies are likely to improve even more as time goes on, making travel a lot easier and giving us all the opportunity to discover new frontiers.“?
2 replies on “Technology Is Changing The Travel Industry”
What does “to be at the heart of something” mean? “How technology is changing the travel industry is a question that has been at the heart of transformative
change reshaping the travel industry over recent years.” Use this phrase in a sentence.
The World Cup is at the heart of the world right now.
What does “at large” mean in this context, “Technology is touching every part of travel, from planning trips to improving the experience at large.”
Use this phrase in a sentence in the same context. Give another meaning of “at large”.
Everyone is keeping an eye on the World Cup at large.
What is the meaning of “to put the power back into one’s hands“? “This move has put planning and organizing power back into the hands of travellers,
who can now custom-make their plans.” Make a sentence with this expression.
If the rules change, it could put the power back into society’s hands.
What role does AI play in personalizing the travel experience for users?
AI can match the customer preferences and give suggestions about prices, guides and itineraries. In this way, it can reduces time, money and resources to find a proper trip.
What challenges might travelers face as technology becomes more integrated into the travel industry?
I think that we’ll lose the human touch, like interacting with a guide to discover the cultural details of a City, or even getting lost trying to find place of interest.
How has the increasing reliance on technology affected the traditional roles of travel agents or agencies?
I think a lot, because the travel agents used to be the people in charge to prepare an itineary or sale a defined trip to customers. Now, you can customize your trip based on preferences, even without getting ready for the trip, just arrive to the city and search what to do and instantly you receive what you want.
How has technology benefited you in terms of traveling?
It saves money, time and resources. I think you are closer to reaching your dream trip.
What are your thoughts on this statement, “These technologies are likely to improve even more as time goes on, making travel a lot easier and giving us all the opportunity to discover new frontiers.“?
I completely agree. As I mentioned before, with this kind of technology you are closer to reaching your dream trip. It means that you can approach you trip to focus only on what you want, with the easiest and cheapest way possible.
Job well done sharing your insights about this topic!
For a more natural flow, here is the corrected version of this sentence:
Great going with this writing exercise! Keep it up!