B1 – Intermediate
Heineken, is one of the biggest brewing companies in the world. Due to the continuing lower demands for beers in Latin America and Europe, the brewer foresees a significant decrease in their sales for 2025.
Listen to this audio and read the transcript about lower sales of Heineken beers.
https://www.newsinlevels.com/products/heineken-sells-less-beer-level-3
Vocabulary Questions:
- Explain “market share gain”. “Despite facing challenges such as lower beer consumption, competition from alcohol alternatives, and growing health awareness, Heineken reported market share gains in Brazil, Mexico, and Vietnam.” Use the term in a sentence.
- What does “revenue” mean? “The company’s revenue fell 0.3% in the third quarter, but that was still above expectations.” Give a synonym and use ‘revenue’ in a sentence.
- What does “to struggle with something” mean? “Overall, the results show that while Heineken continues to struggle with slow sales, investors remain cautiously optimistic about future recovery.” Use the phrase in a sentence. Give a synonym or similar expression.
Discussion Questions:
- What are the reasons Heineken’s sales is decreasing?
- How can Heineken recover from this?
- Do you think Heineken’s situation will improve once economic conditions stabilize? Share your insights.
- Why do you think there is lower demand for beer in Latin America and Europe?
- How popular is beer in your country and why is this?