B2 – Upper Intermediate
The businessdictionary.com defines “branding” as “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns”.
Watch this video explaining what branding is in a nutshell.
Discussion Questions:
- What did you you learn about branding from the video?
- What are ways to build a strong corporate identity?
- How do you think branding has changed because of social media and the internet?
- What is your company’s branding like? How can it be improved?
- Name some companies you think has the best and the worst branding. Describe their brand and explain why you find it impressive or otherwise.