B2 – Upper intermediate
There are many things that one considers when buying certain products. Is connection to tradition something that makes you buy a product?
In this lesson, listen to the podcast and discover how some producers use tradition as a marketing campaign.
Discussion Questions:
1. How are traditions used as a means to make people buy some products?
2. What are the factors you consider when you are buying a product?
3. Talk about one product / service offered by your company. How would you sell it to someone?
4. Do you follow New Year’s Eve traditions like drinking Spanish champagne and eating 12 pieces of grapes?
4 replies on “Business Podcast – Selling Nostalgia”
Discussion Questions:
1. How are traditions used as a means to make people buy some products?
The traditions like celebrating Christmas or Easter, make that people link some products with them. For example, on Christmas season, you buy champagne, grapes because if you don’t buy such type of things, seems that you are not on these celebrations. Also, on Easter, you buy chocolate’s rabbit or Easter eggs for the same reason.
2. What are the factors you consider when you are buying a product?
The factors that you consider when you are buying a product are quality, price, and also, if you really need this product and if it is going to be useful for you.
3. Talk about one product / service offered by your company. How would you sell it to someone?
In my company, dedicated to selling cars, I would sell it to someone, explain him/her that you need for travel, to move to places, and also, for example, on cities where distances are very long.
4. Do you follow New Year’s Eve traditions like drinking Spanish champagne and eating 12 pieces of grapes?
Yes, in my case I follow these traditions because I’m Spanish and I like it so much.
Doing good with your writing practice! Keep at it.
See how you can revise this one:
Continue improving your writing through this exercise.
1. How are traditions used as a means to make people buy some products?
R: These products are related to specific events so when these events come you have to celebrate them with these products in order to connect more with the event. As years go you feel more familiar with these products until the point you cant celebrate these events without them.
2. What are the factors you consider when you are buying a product?
R: For me, the most important thing is health, so they have to be healthy. In addition relation between quality and price.
3. Talk about one product / service offered by your company. How would you sell it to someone?
R: my company’s services are related to information technologies services, so for them being sold i will try to explain them the advantages of enjoying these technologies.
4. Do you follow New Year’s Eve traditions like drinking Spanish champagne and eating 12 pieces of grapes?
R: not so much. I have drinked some of champagne some year but i don’t usually do that in New Year’s Eve.
Well done staying consistent with your writing practice!
Look at how this sentence can be written better:
Always make time for your writing practice in order to improve a little more.