Marketing a Country

B2 – Upper Intermediate

There are about 200 countries around the world. Each of which strives to get resources, improve trade activities, and garner attention.

Now, the bigger challenge is, how do you rise above everyone and let the world know that your country exists?

Read more about nation branding from the article below.

https://www.bbc.com/news/business-45263511

Discussion Questions:

1. In your opinion, what are other ways to boost a country’s profile?
2. What do you think is your country’s image to the world?
3. What part of your country’s brand would you change?
4. Which country or countries do you have very good impression of?

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