Edibles Business

B2 – Upper Intermediate

Nancy Whiteman is a Colorado-based and CEO of Wana Brands edibles who created the state’s most successful edible cannabis business. According to Whiteman, sales skyrocketed from around $100,000 the first year to $14.5 million in 2017. They are on track to top $16 million, making Wana the most successful edibles manufacturer in the state.

Watch the video and be able to express your opinion using the guide questions below.

https://www.cnbc.com/2018/09/25/wana-brands-makes-millions-selling-cannabis-edibles.html

Discussion Questions:

  1. What do you think about Nancy Whiteman’s business?
  2. What’s your take on legalizing marijuana for recreational and medical purposes? Is it legal in you country?
  3. What do you think made Wana Brands successful?
  4. From legal standpoint, what are the challenges they had to face in putting up this business?
  5. Talk about another strange business you know of.
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4 replies on “Edibles Business”

What do you think about Nancy Whiteman’s business?
Since this kind of business is legal in certain U.S. states I guess it’s good for their population as long as it is controlled by local authorities to prevent drug abuse.

What’s your take on legalizing marijuana for recreational and medical purposes? Is it legal in your country?
It is said that back in the 20s marijuana was very popular there and they not only used it for recreational purposes but also this industry was strong enough to provide raw materials used by the textile industry. My opinion on this subject is that any drug is good for recreational purposes as long as its consupmtion is not problematic. On the other hand, any drug that could ease pain from diseases should be taken into count.

What do you think made Wana Brands successful?
Unfortunately I couldn’t see the video since it asks for your age and some other data, but I’ve read some stuff about this company and they make their product somehow attractive by disguising the fact that they
sell drugs with the shape of several edibles.

From legal standpoint, what are the challenges they had to face in putting up this business?
They are located in Colorado, which is a marijuana-friendly state. I think they could have some issues when they tried to export their products to other states that are not that permissive with this kind of business.

Talk about another strange business you know of.
There’s a very popular business that you send a saliva sample, which is analized by a laboratory, and they send you a result of how much percentage you have of a country or region in the planet, that’s a strange business indeed. They sell this product as trustful regarding their results, but the only thing that you know is that you send your DNA to a private company and you don’t know exactly if there’s going to be used for any other purposes.

It is great to see you exert so much effort in improving your writing skills. Well done!

Take a look at how you can write this sentence a bit better:

They sell this product as trustful regarding their results, but the only thing that you know is that you send your DNA to a private company and you don’t know exactly if there’s going to be used for any other purposes.

They sell this service such that the results are confidential but the only thing that you know is that you send your DNA samples to a private company and you don’t know exactly if they’re going to be used for any other purposes.

Keep going!

1. It is great, as long as its products are safe for the health and follow strict medical advice. If people like it and it is not dangerous for health (I bet tobacco is much worse than this) then I don’t see a reason for not to manufacture this.
2. It is not legal on my country. I don’t mind if marijuana is legalized as long as it is on a controlled manner, restricting its consumption to adults and informing the consumers how to consume it safely and what can it be its counter effects.
3. The added value of her product. There are a lot of companies that produce edibles, but only a few produce it using marijuana. Therefore, there is no competition for her company.
4. I suppose that the main problem is the same as for all other drugs, they can be dangerous and produce addiction. It is really difficult to control this, and therefore a lot of effort is needed for society to accept the regulation of these substances.
5. Maybe the banking business. Who will be dumb enough to give his money to a bank and then the bank will charge you for having your money? 🙂

Good job enhancing your writing skills.

Here is just one sentence you can improve further with better word choices:

It is great, as long as its products are safe for the health and follow strict medical advice.

It is great as long as its products are safe for humans and the company abides by strict compliance for medical products.

Continue with this exercise.

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