B1 – Intermediate
In the middle of many environmental problems we have today, people are becoming more and more sustainability-conscious. One of things we want to reduce is the single use of plastics. A solution is using less plastic cups and bottles for drinks or water.
Then, a new trend started with people using reusable tumblers.
One of the most famous water tumbler brands is Stanley that is well-known for its durability and double-walled vacuum insulation.
Listen to this audio and read the transcript about the popular water bottle brand Stanley cups.
Be ready to answer the questions that follow.
https://www.newsinlevels.com/products/popular-water-bottle-level-3/
Vocabulary Questions:
- What does “sought-after” mean, “Stanley cups, particularly limited editions, have become highly sought after and are re-selling for hundreds of dollars.” Give 2 synonyms or similar expressions and use the word ‘sought after’ in your own sentence.
- What does “word-of-mouth” mean, “Marketing expert Camille Moore emphasizes that Stanley succeeded by creating a great product, relying on word-of-mouth and social media rather than traditional advertising.”? Use this expression in a sentence.
- What does the verb “to skyrocket” mean? “Despite being around since 1913, Stanley’s fortunes skyrocketed after the introduction of the 1.2-liter ‘Quencher’ tumbler in 2016.” Use this word in a sentence.
Discussion Questions:
- Why are Stanley cups very popular?
- What is your opinion about Stanley’s strategy to promote its products/brand by creating a great product, using word-of-mouth and social media instead of traditional advertising?
- Do you own a reusable water bottle? Why or why not?
- What are the good things about using reusable water bottles?
- Do you think that they are a solution to our environmental problems? Explain.
2 replies on “Popular Water Bottle”
1.- In my opinion, the most important reason for their expensive price, is the marketing strategy. This kind of merchandising are broken tipically structures of sales.
2.- I think that news types of sales, are rising nowadays, because the society demands new products, and new forms of publicity.
3.- I haven´t a reusable cup, because i´m pass part of my day in my house and the other part of my day i pass on my job, and i needn´t a reusable cup, because i have a cold fountain of water in two places.
4.- In first place, protect the ecology, on second possition, make an responsable use of raw materials.
5.- Of course, but i need to explain this better, is not a solution by theirself, but it´s a great start of a road that permit us discover a new mode of keep a sustainable use of natural resources.
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See how this sentence can be revised:
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