B2 – Upper Intermediate
Social media’s growing impact on video is marked by the dominance of short-form content, live engagement, user-generated creativity, and influencer influence, shaping a dynamic landscape with monetization opportunities and challenges in content moderation.
Read the article below and be ready to answer the questions that follow.
Vocabulary Questions:
- What does “hard-hitting” mean, “It has to be short, shorter the better and hard-hitting,” says Hawley, stressing that the video also needs to be “easily shareable”.? Use adjective in your own sentence.
- What does the word “gateway” mean, “What you may not have noticed is the way that the increasing popularity of social networks as a gateway to the wider web has changed online video and the way we consume it.“? Use this word in your own sentence.
- What does “rule of thumb” mean, So I think the rule of thumb now is-be as long as you need to be but don’t be any longer.”? Use this phrase in a sentence.
Discussion Questions:
- How has social media changed the way people consume video content in recent years?
- How do you think the rise of social video has influenced traditional online video platforms like YouTube?
- What challenges and opportunities do brands face in utilizing new platforms like Tiktok and Instagram Video for creative campaigns?
- In your opinion, what makes a social media video campaign successful? Can you provide examples of effective campaigns?
- In what ways has social media democratized content creation and video sharing?