The Hidden Cost of Korea’s Beauty Industry

B2 – Upper Intermediate

South Korea is regarded as the global center for cosmetics, providing the state-of-the-art procedures that have kept them at the forefront of the beauty industry. And they continue to prosper and expand over the years as they successfully promote their medical sector to foreigners who are prepared to pay for their promising services.

See the video below to learn more about the dark side of Korea’s beauty business success.

Vocabulary Questions:

  1. Explain “biggest draw“. “The biggest draw was people were very satisfied with their results.”  Create a sentence using this term.
  2. What does “to put someone/something at the top of the game” mean? “These cutting-edge treatments are putting South Korea at the top of the beauty game.” Use this idiom to make your own sentence.
  3. What is the meaning of “to turn back the clock“? “From non-invasive lifting ultrasound, to skin boosting injections using DNA from salmon, she’s hoping to turn back the clock on her appearance.” Give two (2) synonyms or similar expressions and use ‘turn back the clock’ in your own sentence.

Discussion Questions:

  1. What effects does medical tourism have on the nation’s healthcare system, as discussed in the video? And by being the cosmetic capital of the world, secure better healthcare?
  2. How did Korea manage to succeed in the beauty game?
  3. What are your thoughts on chasing beauty through state-of-the-art aesthetic procedures? Will you patronize it given the chance? Why or why not?
  4. Share your thoughts on how South Korean government promotes medical tourism? Does your government promote it to boost the economy? Why or why not?
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