B2 – Upper Intermediate
Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.
Watch the video to learn more and be able to answer the following questions.
Vocabulary Questions:
- What does “over-the-top” mean? “Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away.” Give 2 synonyms. Make a sentence using the expression.
- What does “stay under the radar” mean? “These subtle cues help us connect with the people who get it while staying under the radar for everyone else.” Use it in a sentence.
- What does the expression, “take something to a new level” mean? “Everything from the way we dress sends messages to others, but quiet luxury takes it to a new level.” Use it in a sentence.
Discussion Questions:
- How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
- In what ways does quiet luxury influence consumer behavior and perceptions of status?
- Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
- Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism? Elaborate.
- Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends? Expand.
2 replies on “Quiet Luxury: A Marketing Psychology Trick”
1. Exaggereted or excessive. “Her reaction was a bit over-the-top, she started crying and screaming”
2. idk
3. Intensify something. “His performance took the event to a new level; everybody was clapping him”
1. Quiet luxury doesn’t have any logo. Just people who understand about fashion recognize the brand just for his design and this is the luxury: only a few people will recognise it.
2. the people who wear this type of luxury look sophisticated and the materials have a good quality. So people want that other rich people recognize that they can afford this type of clothes.
3. I think that is a marketing strategy. People wear it because this clothing indicates that you have a different status.
4. Sincerely, I think that is the same old thing. Brands say that they are enviromentanly friendly and their materials have been achieved from the fields and the people who work doing it have good works conditions. So people who buy it are in a different status and think that they are doing a right thing. But I think the brands do this only to achieve more money.
5. I think that this will always exist because quiete luxury is elegance and makes you different, so always people want this. Maybe another trends come but this won’t desapear
Welcome to the PE blog! May you enjoy practicing and improving your writing skills through this exercise!
Here is how this sentence can be revised:
In addition, be a bit mindful of the spelling of some words like exaggerated, environmentally, quiet, and disappear.
Remember to do this writing practice as consistently as you can.