Quiet luxury, a growing trend in the fashion and lifestyle industries, emphasizes understated elegance over flashy branding. Rather than relying on visible logos or extravagant designs, it appeals to consumers who value exclusivity, craftsmanship, and subtle sophistication. This marketing strategy taps into psychology, creating a sense of prestige through minimalism and discretion. By targeting those who seek status without overt display, brands successfully position quiet luxury as a symbol of refined taste and timeless wealth.
Watch the video to learn more and be able to answer the following questions:
VOCABULARY QUESTIONS:
- What does “over-the-top” mean? Ex. Luxury fashion is often loud, with monograms, logos, and over-the-top designs, like Gucci belts and Louis Vuitton handbags that everyone can spot miles away. Make a sentence using the expression.
- What does the phrase “crave for” mean? Ex. Many people are drawn to quiet luxury. and crave for something they can’t get. Use it in a sentence.
- What does the expression, “take something to a new level” mean? Ex. Everything from the way we dress sends messages to others but quiet luxury takes it to a new level. Use it in a sentence.
DISCUSSION QUESTIONS:
- How does quiet luxury differ from traditional luxury branding, and what psychological factors contribute to its appeal?
- In what ways does quiet luxury influence consumer behavior and perceptions of status?
- Do you believe quiet luxury is a genuine expression of sophistication, or is it just another marketing strategy to target wealthy consumers? Why?
- Is quiet luxury more sustainable compared to traditional luxury brands, or is it simply a rebranding of consumerism?
- Do you think the appeal of quiet luxury will continue to grow, or will it eventually be replaced by more conspicuous trends?