B2 – Upper Intermediate
Airlines around the world are investing billions of dollars to expand and upgrade their first-class cabins, signaling a shift in strategy as they cater to growing demand for premium travel experiences. This trend reflects changing passenger expectations, the rise of luxury tourism, and increased profitability in the high-end travel segment. As competition intensifies, carriers are betting that enhanced comfort, privacy, and exclusivity will win over affluent travelers and boost long-term revenue.
Watch the video and be able to answer the questions that follow:
Vocabulary Questions:
- What does the phrase “to bet on someone or something” mean? “Airlines are betting on the idea that growing demand for comfort and exclusivity will make first-class cabins a major source of future profits.” Use it in a sentence. Give a synonym.
- What does the word “tailwind” mean in this sentence, “The airline industry is experiencing tailwinds from increased demand for luxury travel.” Use the word in a sentence. Give a similar expression.
- What is the meaning of “overhead cost“? “The global aviation industry has about $900 billion in annual expenses, largely fuel, labor, equipment and various overhead costs.” Make a sentence using the word.
Discussion Questions:
- Do you think investing in first-class cabins is the best way for airlines to increase profits? Explain.
- Would you personally pay more for a first-class experience if given the option? Why or why not?
- Is it fair for airlines to focus more on luxury travel rather than improving economy class? Share your thoughts.
- Do you believe the rise in first-class spending reflects growing inequality in air travel? What is your opinion?
- What factors are driving airlines to invest more in first-class rather than economy or business class?