B2 – Upper Intermediate
In a rapidly evolving social media landscape, AI-generated influencers are carving out a powerful new niche. Virtual personalities like Imma and Aitana are no longer just digital experiments — they’re competing head-to-head with real-life creators for followers and big-brand sponsorships. According to ABC News, creators are even cloning themselves through AI to maintain constant engagement, turning the influencer business into a high-stakes experiment in identity and monetization.
Watch the video and read this article to learn more about AI influencing.
Vocabulary Questions:
- What does “gobble up” mean? “But AI is successfully gobbling up corners of the social media influencer market, and making very real money.” Create a sentence with this.
- What’s the meaning of “spit out” in this context? “There were many times where I, on the back end, would be testing Caryn AI and I would be simulating certain conversations with her just to see what she would spit out.” Use this in a sentence.
- Define “off the clock“. “The Clueless actually offers these cloning services, giving influencers the chance to keep posting while off the clock.” Make a sentence with this.
Discussion Questions:
- Do you think AI influencers could ever replace human influencers entirely? Why or why not?
- What ethical concerns arise when fans pay to interact with AI versions of real people, like Caryn Marjorie’s virtual chatbot?
- What’s your opinion on this: “She adheres to the mantra ‘adapt or die,’ ready to harness new technology to gain an influencing edge.”?
- Could relying on AI influencers change how brands connect with their audiences? How so?
- Would you follow or interact with an AI influencer? Why or why not?
- Do you think letting people pay to be able to chat with an AI version of someone is ethical? How would you feel in that situation?