Greg Daily: Homeless Teenager to Successful Advertising Boss

B2 – Upper Intermediate 

As a homeless teenager, becoming a successful entrepreneur felt impossible for Greg Daily. From sleeping hungry at friend’s sofas, he is now the founder and CEO of digital marketing firm called Science in Advertising.

His company works with a wide range of clients, from Fortune 500 corporations to small, family-run businesses.

Read the article about Greg Daily who went from being a homeless teenager to the owner of a successful digital advertising agency.

https://www.bbc.com/news/articles/cn08lx745ndo

Vocabulary Questions:

  1. What does “couch surfing” mean? “As he reached adulthood, Daily moved around the US, spending six months in Texas with his grandmother, and six months with his father, before falling into couch surfing.” Use the term in a sentence. Give a synonym. 
  2. What is a “client base”? “The business has, however, been successful, and grown its client base.” Use the term in a sentence. Give a synonym. 
  3. What does “mom-and-pop shop” mean? “Launched in 2019, it serves businesses from members of the Fortune 500 list of the largest US companies, down to mom-and-pop shops.” Use the phrase in a sentence. Give a synonym. 

Discussion Questions:

  1. What can we learn from Greg Daily’s story of success?
  2. Greg Daily learned a lesson from a young age that “Businesses feed families.” What are your thoughts on this?
  3. Greg Daily has always had this idea in mind, “Failure is always an option. If you operate as though failure isn’t possible, the ship is going to blow up”. Share your thoughts on this.
  4. Do you think that “Business is in our DNA.”? Share your insights.
  5. Talk about a member of your family that has the entrepreneurial spirit. What business are they into?
  6. Given a chance, what kind of business would you like to start and why?
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2 replies on “Greg Daily: Homeless Teenager to Successful Advertising Boss”

Vocabulary Questions:
1. Couch surfing means sleeping on other people’s sofas, because you do not have your own place to live.
A sentence could be “I have been couch surfing since I was fired”
A synonym “sleeping on friends’ couches”

2. A client base is the group of customers or clients of a company.
A sentence could be “Adidas has a million people in its client base”

3. “Mom-and-pop” means family-owned business.
A sentence could be “My brother and his wife have a mom-and-pop shop and they are doing very well”
A synonym “family-run business”

Discussion Questions:
1. We can learn that a difficult past does not have to define our future.
2. I agree with the idea because businesses create jobs and give people a way to support their families.
3.
4. I think that not everyone is born an entrepreneur, but with studies and experience many people can develop this type of mindset.
5. My husband is a entrepreneur. He works hard, makes his own decisions, and always tries to improve his business. I think he is a good example of people who are not afraid to take risks and work for their own future.
6. Given a chance, I would like to open my own CrossFit box because a I love this sport and I think it would be a great business because many people want to improve their health, get stronger, and be part of a positive community.

You have done very well so far, and you can definitely improve even more with continued effort.

A smoother version of this response could be:

My husband is a entrepreneur. He works hard, makes his own decisions, and always tries to improve his business. I think he is a good example of people who are not afraid to take risks and work for their own future.

My husband is an entrepreneur. He works hard, makes his own decisions, and always tries to improve his business. I think he is a good example of someone who is not afraid to take risks and work for his own future.

Every step you take helps you improve. Keep up the good work!

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