B2 — Upper Intermediate
Google is facing challenges as more people use AI tools and social media instead of traditional search. As search habits change and users rely on direct answers, concerns are growing about the future of web traffic, online content, and Google’s search dominance.
Watch the video and find out about how AI search is changing the web, why fewer users are visiting websites, how Reddit has benefited from the shift, and what it could mean for the future of online information.
Vocabulary Questions:
- What does “cold lead” mean? “I think I banged on every person’s door in my LinkedIn connections. I had found every single connection I had and there was just cold lead and a no.”Use the term in a sentence. Give a synonym.
- What does “low hire, low fire” mean? ”The rising amount of long-term unemployed people is the sign of the low hire, low fire environment, with companies reluctant to increase head counts amid higher interest rates and the rise of artificial intelligence.” Use the term in a sentence. Give a synonym.
- What does “non-farm payroll” mean? ”That’s exemplified by the hiring rate for US non-farm payrolls, which stood at 3.5% in March.” Use the term in a sentence.
Discussion Questions:
- Do you think long-term unemployment is primarily an individual issue or a societal issue? Why?
- What are the benefits of long-term unemployment? How about its hidden tolls??
- What’s the labor market conditions like in your own country at present? What are the biggest challenges facing your country’s labor market today? Discuss.
- What are your thoughts on this, “Economists are interested in this group of (long-term unemployed) people because their experience can help determine the health of the American labor market.
- What role should the government play in reducing unemployment and improving job security?