Google To Give People More Power Over Their Personal Data

B2 – Upper Intermediate

In the last two decades, the internet has been a widely used platform for the advertising industry. It reaches large audiences at a much cheaper cost. Brands splash their ads in different websites that are suitable to the user’s precise interests. They use the users’ data to give us the ads that we are looking for.

Let’s read the article and find out more about the new user privacy protection measure when using Google.

https://www.theguardian.com/technology/2021/may/19/privacy-by-design-google-to-give-people-more-power-over-their-personal-data

Vocabulary Questions:

1. What does “pushback” mean? Use it in your own sentence.
2. What does “opt out” mean? Use it in your own sentence.
3. What does “watchdog” mean in this sentence, “Just last month the Australian competition watchdog won a court case against Google…”? Use it in your own sentence.

Discussion Questions:

1. What new privacy strategy Google offers? How does it work?
2. What is your opinion on third party companies purchasing user’s data easily?
3. What do you think of the possibility of Google monetising future privacy features?