The cost of Korea’s beauty industry

South Korea is regarded as the global center for cosmetics, providing the state-of-the-art procedures that have kept them at the forefront of the beauty industry. And they continue to prosper and expand over the years as they successfully promote their medical sector to foreigners who are prepared to pay for their promising services.

See the video below to learn more about the success of Korea’s beauty business.

Vocabulary Questions:

  1. Explain “biggest draw“. “The biggest draw was people were very satisfied with their results.”  Create a sentence using this term.
  2. What does “no-brainer” mean? “…And that combined with a better price than we have in the US, it’s like a no-brainer” Use this term to make your own sentence.
  3. What is the meaning of “turn back the clock“? “From non-invasive lifting ultrasound, to skin boosting injections using DNA from salmon, she’s hoping to turn back the clock on her appearance.” Give two (2) synonyms or similar expressions and use ‘turn back the clock’ in your own sentence.

Discussion Questions:

  1. How did Korea manage to succeed in the beauty game?
  2. What are your thoughts on chasing beauty through state-of-the-art aesthetic procedures? Will you patronize it? If given the chance?
  3. Does your government promote medical tourism to boost the economy?
  4. What effects does medical tourism have on the nation’s healthcare system, as discussed in the video? And by being the cosmetic capital of the world, secure better healthcare?

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